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Hasta La Vista... Vista!

Hasta La Vista... Vista!

With Windows 7 arriving imminently, we can't say we're sorry to see you go, Vista. Farewell! Don't let the door hit you on the way out. Windows 7 has arrived, and soon Vista will be retired to the Microsoft Hall of Shame alongside such notorious stinkers as Windows Me and Microsoft Bob. Too harsh a judgment? Perhaps. To some Vista wasn't so bad, but a loud and vocal group of Vista haters never let us forget the much maligned OS's shortcomings. Still, there's no denying that Vista has had more than its fair share of woes, and that Microsoft was wise to replace it less than three years after its debut. Here are five things we at PC World won't miss about Vista: 1. Too much nagging: Vista's User Account Control (UAC), designed as a security feature to prevent security breaches, did its job a little too well. Its pop-up warnings, preceded by screen blackouts, appeared when users attempted even mundane tasks, such as setting the system clock. Newbies were scared; experts were annoyed. There were workarounds, of course, but most users didn't bother. Windows 7 will be considerably less pesky. 2. Slow, slow, slow: Vista had some cool graphics and utilities, including the slick Aero interface and handy Sidebar applets, but all that excess code was a drag on performance, particularly if you were foolish enough to run Vista on a PC that met the minimum system requirements. Microsoft says Windows 7 is faster, but the verdict is still out. One developer claims Win 7 boots slower than Vista. The PC World Test Center reports that Win 7 is faster overall, but not by much. 3. You never liked my hardware: Users often grumbled about Vista's lousy driver support, and industry analysts questioned the thoroughness of Microsoft's driver-testing process. Will Windows 7 be any better? Some early testers have managed to get Win 7 running on decrepit, XP-era hardware, but not without the occasional driver glitch. Hopefully, Win 7's trimmer code means it'll run better than Vista on older PCs. 4. Blasé backup: Vista's File Backup utility was too feeble. It wouldn't let you backup specific files and folders, and it bypassed files it thought were part of the OS. Windows 7's improved Backup Center corrects these deficiencies, and also lets you backup to a network volume (but only in the Professional and Ultimate versions). 5. Too many garbage apps: Say, Vista users, when's the last time you fired up Windows Movie Maker or Windows Mail? As every Windows user knows, apps bundled with the OS generally aren't very good. As part of its slimmer, trimmer approach to Windows 7, Microsoft has left out these two lackluster utilities, as well as the equally forgettable Windows Photo Gallery. Still want them? Go to Windows Live Essentials. They're free to download.

By Jeff Bertolucci at PC World.

Successfully Promote Your Membership Site

Isyaias

If you already have an online business, then you
know how important it is to get the word out about
your product. You will need to do the same with
your membership site if you want it to be a
success.

Try these steps to begin your promotion. Some of
the same marketing strategies that you used for
your online business will work but they may need
to be tweaked a bit. You'll see what we mean in
a second.

1. Target the correct market. This usually goes
without saying, but your market may have changed a
bit with the membership site. If your target
market was those interested in fitness, the group
that would pay for a fitness membership site may
be a more focused group of fitness buffs who are
serious about staying in shape or who want to be
fitness trainers. You'll have to modify your
sales pitch just a bit.

2. Use unique content. Your visitors already get
the run-of-the-mill stuff everywhere else. Present
them with something that is innovative or has a
new twist on an old problem. Use snippets of your
articles on the home page so that they get a taste
of what they will see if they sign up to become
members. And, don't forget about SEO marketing.
High search engine rankings, as you know, draw
more traffic to your membership site.

3. Network like crazy. Use all of the avenues
open to you. Guest blog for some of your business
associates. In your bio, promote the membership
site. Find your way onto guest spots on online
radio shows and business podcasts. Use social
networking venues like YouTube to start a viral
marketing campaign using video media. It can be a
simple video using an animated PowerPoint
presentation set to music or with audio.

4. What about an affiliate program? This will be
promoted from within the membership. Introduce the
affiliate program to your members as a way to make
a profit from the membership with your site. Also
offer incentives at various levels as their sales
increase like a second tier affiliate program that
gives residuals for referrals.

5. Offer a free trial membership. For three or
four days (a week if you want), offer those who
will sign up for emails and newsletters limited
access to the membership area. Entice them by
giving them access to a few articles, but when
they click on links for eBooks, special reports or
video for more in-depth information, they are
redirected to a page that says those items are
only accessible with a paid membership.

To drive traffic and increase your membership,
you will have to promote a lot. But, if any of
your current customers are interested in taking
their knowledge to the next level, invite them
become members and bring their friends.

To your success,

Ian del Carmen
Memberfire.com