Finding Niches, Buyers and Profits

Hi Nichers,

One of the toughest areas to understand, for the new Internet
Marketer, is finding a niche and profiting from it. There are
the challenges of competition, saturation, "freebie seekers"
vs. buyers, seasonal trends, customer profiles, prices to
charge, etc. Even the matter of what day of the week to make
an offer is different from market to market.

Market research begins with finding a ready pool of buyers.
It's relatively easy to attract people to a source of
information, if it's free. Driving hungry buyers, with wads
of cash to spend right now, to an offer they "don't refuse"
is a skill that takes knowledge and practice. It all starts
with locating active buyers. Never make the mistake of trying
to sell something that people don't want. Go to where people
are already spending money and help them spend some more.

The best place for the novice to begin (and the expert to
expand) is people who are desperate. Here's an example: if
you have a wretchedly painful toothache for long enough, even
a phobia about dentists won't stop you from finding one and
getting help. You certainly won't mind paying a premium for
an immediate appointment and quick relief. Now, consider all
the painful, embarrassing, obsessive, nagging problems that
people have, from physical challenges to greed for money,
from lonely hearts to acne scars.

If you can find an affiliate program for a product or service
that caters to such a buyer, or you can create one yourself,
you have the makings of a niche market that will pay top
dollar for your solution. Remember, these people are either
hurting or greedy and have a powerful emotional drive to
spend NOW. There is one rule you need to follow with this
type of market - deliver the goods. In fact, make a point of
over delivering on your promises to them. You'll create a
customer that will happily send more customers your way, via
word of mouth advertising or your own affiliate program for
your product or service.

Beyond desperate buyers, there are the folks with money to
burn and a need for the best. Some of the most profitable
online businesses serve rich individuals (and companies with
big budgets) with exclusive products and services. One pair
of designer sunglasses can retail for thousands of dollars.
One corporate account for holiday gift giving can net you
enough money to buy as many pairs of designer sunglasses as
you could possibly want. Consider the luxury market when
investigating niches. The amount of money spent in these
niches is disproportionately large, when compared to the
total amount of money spent online.

Finally, there's your personal passion. If you love fishing,
needlework, dogs, rock climbing, post cards or any of the
hobbies and interests that appeal to other people, there's a
way to "monetize" that hobby for fun and profit. You can
create an Authority site, a monthly membership site, deliver
products and services in your niche or simply blog about it
and put up advertising that appeals to your readers. By
exploring the Internet for others who share your passion (and
are making a buck doing it), you can begin to develop an idea
that could become an excellent source of income for you.

The bottom line in Market Research is locating a market of
buyers FIRST. Don't put the cart before the horse, here. You
may have what you think is the greatest idea since the
invention of round, wheel-like thingies, but will sadly
discover that no one wants to buy one from you. Find the
river of money first and bring a bucket.

Yours in profits,

Scot Standke - Founder
NicheAday.com

Why I love My Job

Dear Isyaias, My name is Wade and I'm one of Jack's certified personal coaches specializing in helping people get where they want to be by using Jack Canfield's Success Principles. I love my job, because I help people get what they want faster and easier than they ever thought possible. Jack's Coaching program is designed to get you on the road to breakthrough success by giving you the motivation, guidance, and accountability you need to achieve your goals. The Coaching team will provide an outside perspective and help you implement proven success strategies into your own life. The only thing we can't do is get you to take the first step towards success. That needs to come from you. So take that first step and call for your free introduction to Jack's coaching program at 1-866-855-2350, Ext. 8539 or simply click here. We are committed to you – in fact, if you enroll in Jack's Personal Coaching program and do your part, we promise that you will create your own personal Life Plan for Success or we'll continue to work with you until you do. Don't be one of those people that always dreams of success, but doesn't take action.  There is no downside to calling, but an upside so large it can change your life. Get started today!  Call 1-866-855-2350, Ext. 8539 right now and learn what a coach can do for you.  Whether you end up talking with me or one of my colleagues, you'll be glad you made the call. Looking forward to speaking with you! Wade L. Certified Jack Canfield Coach P.S. There are only a handful of Jack's expert personal coaches available, so take action today to be considered. Call our office to claim your free introduction at 1-866-855-2350, Ext. 8539 or click here.

Tired of The Gimmicks, Games and Grift

Hi Isyaias,

I'm on a lot of mailing lists--probably even more than you.

I consider it part of my job to stay abreast of what's
going on and to sift and filter the information I think
is relevant and reliable for our subscribers.

It's not easy.

Like you, I see way too much hype and far too many
gimmicks that it's easy to become jaded and cynical.

There's nothing wrong with a little gimmick to get
attention or to make something stand out. A little
showmanship is fine. But all too often the gimmickry
is all that's being sold.

And in some cases, the promises are outright lies.

So here are a few simple tips for how you can avoid
being at the other end of the delete key or having
people unsubscribe from your list altogether.

Read more here . . .
http://SuccessNet.org/cms/

Make it a great day,
-------------------
Michael Angier

Constructing Your Offer

Few people would disagree that effective marketing is the key to growing small businesses. But, one of the things I've noticed is many small business owners write incredible sales copy, then when they get to the offer, the whole message falls apart. The sale that was about to take place winds up in the trash.

So, here are some tips for constructing a powerful offer to match your powerful copy:

Don't be ashamed of the price. Too many companies try to skim past the offer, hoping their prospects won't pay attention to the price. Guess what? They are going to pay attention! But, if you've written a good enough letter to sell them, then they're sold. Don't suddenly apologize for giving your product the price value it's worth.

Write the offer clearly. Be sure to include the price, exactly what the product or service is, and any additional bonuses you might be including.

Give your prospects multiple options for purchasing. Prospects need a variety of ways to pay for the product. Clearly present the payment methods you're willing to accept. Furthermore, give your prospect a variety of ways to order: phone, fax, mail, online. The more diverse you make it, the more orders you'll receive.

Be sure to include your contact information. Some really incredible marketing messages have been ruined by neglecting to give prospects a way to reach the company.

Don't let your offer be the reason you miss a sale anymore!


Sincerely,

Clate Mask
CEO, Infusionsoft

 

PS: A place to go: http://an.eca.sh/forCA

Business Building Tips for Entrepreneurs

Did you know that your customers and prospects are being bombarded by over 3,000 marketing messages a day? That's a lot of messages. And, in order to avoid information overload, they've trained their minds to completely ignore those messages.

Once you discover the steps to leading your customer to a sale...you can easily overcome those marketing filters. Here are the steps:

Step 1- Get to know them. When you know everything there is to know about your prospect's, your messages become much more targeted. Which gets your prospects attention. And, your prospects will feel as though you truly care about them.

Step 2- Follow up consistently. When you consistently and effectively follow up with your prospects, your message will eventually sink in.

Step 3- Offer your prospect value. Every marketing message out there is an attempt to get your prospects money. Imagine how you'll stand out when your message does more than make a sell. It educates, engages, entertains and/or helps your prospect in some way.

Step 4- Value your prospects. Once your prospect becomes your customer, don't abandon them. They need the same attention you offered them as a prospect's. Offer that same personal attention and they will become a raving fan!

If you've been reading these messages consistently, this will sound very repetitive to you. However, these are fail proof methods for turning your prospects to customers and your customers to raving fans. And, that is worth a whole lot to your bottom line!


Sincerely,

Clate Mask
CEO, Infusionsoft

 

Today place to read: http://eca.sh/VURc

Massive Webinar Mistakes

Why don't you run more webinars?  They are the
best way not just to make a product -- that's not
bad -- I've made a membership site in a day using
a webinar to generate content -- but webinars get
you massive TRAFFIC!

You don't have to spend all this time writing a
report that won't even go viral... or record a
video that you'll end up spending 25 takes to get
it right.

On a webinar, people see your screen, LIVE... and
they hear your voice... LIVE.  If you want to show
a PowerPoint, web page, or piece of software, it's
all live.

It's just as easy as talking on the phone and most
of your competition is too scared to do it... you
aren't.

It's like a teleseminar except there's a video
component instead of just audio.

So what are people doing wrong with webinars?
Lots of things, and you might not even be
realizing it.

One thing I see happening on a lot of free
webinars is: they give away ALL their information.
 There's no reason to even join the program they
offer at the end.

You wouldn't give away all your secrets on a sales
letter, and you would have to cram so much stuff
in there, it would be overwhelming.

A free webinar is just a sales letter.  That means
you can teach some stuff, you can give people the
big picture, you can tell people what they're
missing out on or doing wrong... but save your
BEST stuff, the how-to, for the inside of your
product.

But a webinar is even better than a sales letter.
I have one sales letter in particular that
converts at 4.05% ... it blends content and the
pitch.  When I presented the SAME sales letter
information as a webinar, it converted at 19.6%!
Crazy, right?

With a webinar, there's trust (they hear your
voice).  There's urgency (they're told to go right
now).  And there's much better course corrections
than a regular sales letter (you can overcome
objections within a few seconds).

When you run your very own webinar, don't give
away all the information you know.  Explain a
problem, partially solve the problem, or explain
"the hard way" to solve it... and then sell the
quick and easy way.

I know this all sounds good but wouldn't you like
to get a step by step explanation on how to do
this, exactly?

Click this link for 100% free training and figure
out how to convert better than ANY sales letter:

http://simpleinco.webinarcrusher.com

That's how.

.
Robert Plank

iPad Makes Technology Instantly Accessible

Isyaias: Review Of Apple's iPad!

Good morning! Trent Steele here with another edition of the Windows Power User newsletter! Apple's iPad looks set to take the world by storm. It's a tablet computer, but with potential mass market appeal. It makes technology instantly accessible. It appeals to geeks and everyday users alike. And it's user-friendly for 6-year-olds or 96-year-olds! Read more about Apple's latest new product, the iPad, in this week's combination bonus article and product review below. Enjoy --

I have read every review about Apple's new iPad leading up to -- and after -- its launch today. I've seen just about every possible adjective used to describe the brilliant, 1024-by-768-pixel screen; have heard every imaginable description of how "fast" the iPad responds, thanks to Apple's custom A4 chip set; been told how the 1.5-lb. device disappears, leaving you alone with the content on-screen. And I've seen reviewers struggling to fully articulate what using an iPad is really like. Virtually everyone has gushed about the iPad in the run-up to day's release, yet I haven't seen anyone really capture the essence of using one. I admit to a certain prelaunch bias after watching the iPad demonstrations. Never having touched the product, it seemed to me that Apple clearly had a winner on its hands ... under the condition that the iPhone experience scaled with the larger 9.7-in. screen available on the iPad. Now that I have one of my own, I realize it might not be possible to capture in words the "Eureka!" moment a few minutes with the iPad delivers. Yes, everything you've read about the iPad is true: It is immersive, it is a device whose presence fades away when you use, and it is very fast and responsive. Given that Apple uses iTunes for content management -- just as it does in the iPhone and iPod Touch -- and uses the same home-screen-with-icons design on the iPad as it does on the iPhone/iPod Touch, iPhone owners will feel immediately at home. The UI is both as limiting and as straightforward as you've come to love/expect/loathe. But the native software available for the iPad is what makes it stand apart from the iPhone/iPod Touch. Best for viewing content I've always used a Mac because content creation was a hobby and a pastime, and always felt that the Mac is the best tool for that kind of work. Having now spent an afternoon with the iPad, I'm convinced that this device is the best tool available for viewing content. I would even go as far to say that this is the Apple product that should legitimately be called the real Mac Mini. The other computer from Apple that bears that name is merely a desktop in a small form factor running the full version of Mac OS X; the iPad truly is a mobile version of desktop computing. Everything you need on the go is in your hand -- as long as you're near a Wi-Fi connection. The 3G models that take portability to an even higher plane are due out later this month. The iPad's OS works like Mac OS X, but it's different in important ways that actually add to the experience rather than subtract from it. Take the Photos app, for instance. On the iPad, Photos is what iPhoto would be if it had been built for a touch interface. The redesign needed to incorporate multi-touch capabilities makes the application -- all such apps, in fact -- far more intuitive, natural and obvious to use than a mouse and keyboard could ever convey. Apps, apps, apps The same is true with the iPod app on the iPad (which sounds like a tongue twister, I know). It's one thing to use iTunes with a mouse and keyboard, navigating and clicking your way through menus and song lists. It's another thing to use the iPod software on the iPad, where flicking your way through songs and videos seems more natural than doing it on a desktop computer. Suddenly, a mouse and keyboard feel like they get in the way of the whole computing experience. The quality of the software I've tried out -- both the Apple-made applications (like Pages) and third-party apps -- is good. Both take advantage of the display (although iPhone apps that haven't been updated yet still run in iPhone mode in the center of the screen). In fact, I predict that the iPad will give Netflix a real boost. I was thinking about canceling my Netflix subscription until I installed the Netflix app on my iPad and started watching videos. I put my cancellation plans on hold. It's also important to note that virtually all of the 140,000 apps that work on the iPhone will run on the iPad. That offers a lot of potential versatility, depending on how you'll use it. The iPad is as solid as the software it runs, and my first thought upon picking it up for the first time can be summed up in one word: quality. The entire front is glass, with the now-familiar black border at the edges. The side and back are aluminum, and the design is Steve Jobs-approved minimalist. All you'll find are a volume button on the right side, a screen-lock button right next to it, a power button on top, and the home button at the base of the screen. (The iPad connects to your computer for syncing, or to the supplied charger for charging, with a port at the bottom.) There are no seams, screws or anything else to indicate that this is anything less than a solid chunk of technology hardware. The iPad looks like it came from a science fiction movie prop room, except it's fully functional. It's not perfect As remarkable as the iPad is, it's not perfect. It's a little heavier than I'd like. You don't notice it so much at first, mind you, but extended periods of use will require resting the device on something, such as your leg or lap. The optional $39 Apple case is highly advised, both as a way to protect the iPad and to serve as a display stand. And as you'd expect, the screen is a fingerprint magnet -- even if it does have a special oleophobic coating that allows you to wipe greasy marks off easily. (It's the same coating that's on newer iPhones.) The iPad model released today may not be the right tool for everyone, however, given that network connectivity is limited to Wi-Fi only. The iPad with 3G and GPS technologies may suit more needs and satisfy more requirements for those looking for truly mobile computing and content viewing, since the 3G iPad allows for access to AT&T's mobile network. Of course, the 3G models cost an extra $130 and you have to pay to access AT&T's network if you want to connect when you're away from Wi-Fi. Personally, I bought the Wi-Fi version because I have a company-issued Sprint MiFi, which means I have wireless connectivity when on the road. If a virtually ubiquitous connection is what you need, you're better off waiting until the 3G models arrive. The one thing I wish this version of the iPad came with is GPS, which would really strengthen Maps and other location-aware applications. I know the 3G version that's coming will have it, and obviously the lack of GPS wasn't a deal-breaker. I can use my iPhone for GPS functionality, of course, but it'd be nice to have it in the iPad as well. If I were delivering Jobs' trademark keynote, GPS is the "one more thing" I'd offer up in the iPad. Final thoughts This is the first tablet computer that has a genuine shot at real mass adoption. It makes technology instantly accessible to people for whom a computer is still a mysterious black box that doesn't always do what it's supposed to. Apple has long had a knack for designing complete products that appeal to both geeks and everyday people without making either group feel dumb. Now it's even gone beyond that, crafting something that a young kid or an older grandparent can take to with ease. The $499 starting price (for the 16GB model) helps, too. Even the most expensive model, with 64GB of storage and 3G accessibility, is just $829. In between is a price point that just about anyone can reach. Don't believe the hype? Go try one for yourself.

Michael DeAgonia is an award-winning writer and a frequent contributor to Computerworld.

A Lesson We Should All Learn From A Tragic Situation

Hi Isyaias,

If you got my email a few days ago, then you know that I wanted to
be able to help out one person on my email list who was in need
of some financial assistance.

I will be doing this by putting their affiliate ids into a
rebrandable ebook I'm releasing Monday that shows you step-by-step
how to rank in Google without all of the tech-talk and geek-speak.
Lots of screenshots and examples make it easy to understand.

Choosing whose affiliate ids I would put into the rebranded copy
you'll be able to download Monday was an incredibly difficult
decision.  More than 100 people responded to my request, and I read
every single reply.  It broke my heart to see how hard up so many
people are.

I wish I had 100 rebrandable reports, one for each person who
responded, but I could only choose one for this opportunity.

And it was the first responder whose story I kept revisiting
over and over.

His name is John.  I'll let him tell you his story:

"Well without making this too long winded I'm in loads of trouble
financially.

My house is scheduled for sheriff sale at the end of May due to
foreclosure. I have a wife and 4 children. I am not working right
now even though I've been applying like crazy every where I can.
I think it might be due to the fact that my credit history is at
an all time low.

I had a job but had to quit due to the fact that my wife was
recently diagnosed with bipolar disorder and has been in the
hospital 3 times in the last 6 months.

But other than that life is great.

While typing this is occurs to me that this story seems made up
but although I wish it were it's not. I still know that I am
going to be a success online, it's just taking some time and
lots of hard work.

I LOVE internet marketing and am looking forward to the day that
I can make enough to support my family and not have to worry
about just paying the bills.

We've had the gas shut off twice, the water once and the lights
almost got turned off last week.

I'm not whining, I still have it better than most because I have
the family I've always dreamed of, now if I could just start
generating a few grand a month online I could probably save my home.

Thanks for doing what you're doing, whoever wins I'm sure will be
very grateful.
"

Sadly, John's story is not alone in its tragedy.  MANY of the
stories I read over the past few days were similar in scope
to John's struggles.

But something about John's story really stood out to me.  Did you
notice his "never say die" attitude?  Could you feel his
determination to NEVER give up on his dreams?  Did you notice that
he recognized the good in his life despite the massive tragedy?

Those attributes about John are what lead me to decide I would be
putting his affiliate ids into my rebrandable report.  When you
download the report Monday (and you really, really should), and
if you choose to buy any of the tools linked to in the report
(they're not required, but they make life easier), know that
John and his family will be benefiting from your purchase.

In the mean time, think about your own attitude toward your online
marketing efforts.  Think about your own situation in life, and
compare it to John's.  If you're in a better position (and you're
probably in a MUCH better one) how positive should YOUR attitude
be about your future?

We can all learn a lesson from people like John.

Here's to your success John! (And yours, too, Isyaias.)

Jonathan Leger
www.AskJonLeger.com