Who's Your Target Market? Hint It's Probably Not The Guy At The 7-11

Like most, my first few attempts at network marketing failed miserably. Looking back, I now realize this is because of how I was taught. The most poisonous of the crap your upline tells has got to be that everybody is a prospect. This idea alone is probably responsible for more failures in this business than anything else. You want to lower your self-esteem a couple notches? Try using the 3-foot rule more than a few minutes.

 

So if everybody is not your prospect, then who is? Many these days are focusing on people looking for home-based businesses, but is this really going far enough? My own experience with this has shown me that many people looking for legitimate home businesses consider network marketing taboo. I've seriously had people ask me, "Is this MLM?" When I say it is, more often than not, the line goes dead. They have their reasons, many of them valid, but that's a whole other subject.

 

I've also encountered people who were looking for business opportunities who wanted nothing to do with selling. What? Show me one business that stays afloat without selling. Too many of these people believe the hype that's out there. You know, like "No selling involved?" This alone makes them less than ideal candidates to be considered a target market for network marketers.

 

Who then? Who understands network marketing requires work and discipline? Who has made their names list, done business presentations for their families and friends and, because they were taught to find a way to snake their business opportunity into every conversation, now find themselves not being invited to family gatherings and such? Well, considering more than 95% of network marketers fail within three to four months, the answer should be somewhat obvious. The target market for network marketers is fellow network marketers.

 

I'm not saying to persuade those in other companies to join your opportunity. More than likely, that would also end in frustration. However, with a 95% failure rate, there are a whole lot of people out there who believe in network marketing but haven't been given the proper support or training. This is where you come in.

If you target these disillusioned, but motivated souls, you'll find a gold mine. By teaching them solid, no nonsense marketing techniques, many are likely to succeed, which translates into more success for you.

 

 

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Mike Myers

blog: http://mikemyers.me

Your Web Site's Success Are You A Perceived Expert

Do you want to know what it takes to successfully market a web site and generate repeat sales?

 

It's simple really.

 

You must position yourself as a perceived expert. It doesn't matter what product or service you are selling, this same premise will hold true.

 

What is a perceived expert, you ask?

 

Good question.

 

Gone are the days where you could build a simple company web site, list your products and send customers to an order page. New web sites are sprouting up like blades of grass and competition is intensely fierce.

 

The bottom line is this: why should a customer buy from YOU?

 

A small but growing number of small business owners have discovered the answer to this question and are kicking your butt. How are they accomplishing this? By positioning themselves as an expert in their industry and using their web site to communicate that fact to potential customers.

 

How can you become an expert too?

 

Offer your potential customers an education to compliment the product or service you are selling. You can write it, buy it or license the content you need. Whichever you choose, teaching your customers should be an essential component of your web site and its importance cannot be overstated.

 

Here are some examples:

 

If you are selling diamonds or jewelry online, offer articles, tips or even a free guide on "How do I choose the right diamond for me?" or "20 ways to spot fake jewelry."

 

If you operate a job search or career database, offer a wealth of guides and tips such as "20 ways to improve your resume," "what to wear at a job interview," or "how do I know if a job is right for me."

 

If you are selling health related items (ie: vitamins, pills or creams), don't simply throw up ad copy, a few product images and an order form. Educate your customers on the benefits of each ingredient and how it can improve their well-being. Take it one step further and provide an education on every vitamin and mineral known to man. Just make it fun and easy to read.

 

You get the picture.

 

How can this help your web site prosper?

 

People want to buy the best product they can, at the best price, from someone they trust. Given the fact your customers will never see or meet you, this task is accomplished by your web site. By offering them a wealth of expertise related to the products you are selling, you immediately create a foundation to build upon. You are helping them make a more informed decision as to what to purchase while at YOUR web site. In essence, your web site becomes the salesperson that the customer would normally see in the store or talk to on the phone. Customers always have questions. You have the opportunity to give them the answer and a whole lot more knowledge by becoming a perceived expert in your industry.

If you give your potential customers an education, they will reward you for it. Plus, they will likely tell their friends too!

 

 

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Mike Myers

PDF Pop Up Pro

Hi Isyaias,

 

Dennis Becker's just launched a new piece of software - and I think it's a real neat idea for anyone who collects email addresses:

 

http://www.nanacast.com

 

The way the software works is almost the reverse of the traditional squeeze page process.

 

1. You give away a PDF file - with no strings.

 

2. The customer downloads and reads the PDF file.

 

3. When they get to the end and close the file, a popup window appears, asking them to give their email address for more cool stuff.

 

4. Because you've already demonstrated value (by way of the PDF), you're much more likely to get the email address that way.

 

That's quite a simplification as PDP Popup Pro is quite a bit more powerful than that, as you can add it to almost any PDF file.

And, so long as you use it in a considerate way, I'm sure you'll get powerful results from this little known software.

 

http://www.nanacast.com

 

I've got my own copy, and I'm definitely going to be testing this out. I hope you can be an early adopter and join me.

 

Best wishes,

Thom