What Niche Marketing is NOT

Hello Nichers,

In the last issue we talked about how to find and solve
problems.

In this issue we are going to go over what niche marketing
is not.

Niche marketing is not about trying to sell your product or
service to the world at large. As a small business person,
you couldn't afford that kind of multi-million dollar
advertising budget. It isn't possible. You can, however,
with only a computer, an internet connection and a good
idea sell to a smaller audience using niche marketing.

Niche marketing is not about trying to compete. Competition
is taken out of the equation when you do niche marketing.
You aren't out there in the world lined up beside or behind
a million other people who are selling the same thing you
are selling. You are selling to a specific audience that
you have created for yourself with your opt-in email list.

Niche marketing is not about selling to different people
every day of the week. Once you have your list built, you
can sell to the same people time and time again. By taking
as much time as you need and putting forth enough effort to
get to know the people who make up your list of buyers you
can continue to sell to them.

Niche marketing is not about focusing on the big picture.
It is about focusing on the small picture and the smaller
the better. Narrowing your niche down to a very specific
part of a larger market assures you of gaining a fair
market share of that small part. The world is a big place
and there are billions of people. You only need an
infinitesimal portion of the population to have a huge list
of potential buyers of your products or services.

Niche marketing is not about seeing only the
impossibilities. Niche marketing is only about looking
closely at the possibilities. Small possibilities converted
to sales can equal big profits.

Make sure you look for your next  issue soon.

Yours in profits,

Scot Standke - Founder
www.NicheAday.com

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Your First Niche Marketing Basics Issue

Hello Nichers,

Welcome to the first of Issue Niche Marketing Basics. This
is a bonus supplement to your daily NicheAday emails.

In each issue of Niche Marketing Basics you will learn
valuable information on how you can get the best results
from your niche  marketing efforts.

These are bonus issues besides your daily NicheAdays.

In this first issue I want to start by asking you a
question.

What is Niche Marketing?

We hear the term thrown around a lot, but unless you really
understand what niche marketing is you will have a very
hard time being successful at it!

The word 'niche' is defined as: "A special area of demand
for a product or service". 'Marketing' is defined as: "The
opportunity to buy or sell". If you put the two words
together, niche marketing means buying or selling a product
or service in a special area of demand. All that really
means is that a product or service is being sold to the
people who are most interested in that particular product
or service and not to the world in general.

Often times big business uses niche marketing. For example,
a company that makes computers and computer accessories
might advertise all-in-one copy/printer/scanners to the
home computer user while at the same time advertising
single function machines to large businesses.

One of the things that make niche marketing so attractive
to sellers is that their advertising budgets go further. It
costs less to advertise to a specialized market than it
does to advertise to a broader market.

Niche marketing must be designed to meet the unique needs
of the targeted audience. Niche marketers must tailor their
product to meet those unique needs. If, for example, you
have designed a product to make gourmet cooking easy enough
for the untrained professional to do it, those who want to
be gourmet cooks will be most interested in your product.
Those who like to eat out would not.

In essence, niche marketing is selling a product or service
to those who want or need the product the most.

Finding the right niche for what you have to sell isn't
really all that difficult. Just think about who the people
are who would be most interested in what you have to sell.

Before you decide which niche market to dive into you will
need to  do a little research. You will want to make sure
that the market is easily defined and reachable. You will
also want to find out  what your potential customer likes
to do and read. 

- What kind of trade articles or books do they read?
- Do they have clubs or are members of particular
  organizations?
- Does the group have an insane passion for their hobby or
  topic of interest?
- Do they eat, sleep, and breathe their hobby?
- Do they actively seek more information related to their
  subject?

Ask yourself, is the market small enough that you won't
have to many competitors, but still large enough for you to
make a good profit?

Most of all does the market have the money to spend?

Doing research related to these questions will help you
pick the perfect niche to market to. In future issues we
will go more into how you can research and pick  profitable
niches. In the mean time keep the questions above in mind
when your are trying to choose a new niche market.

Look for your next issue soon...
    
Yours in profits,

Scot Standke - Founder
www.NicheAday.com

Mobile Content That Get Attention

Hi Isyaias!

If you are not familiar with mobile content, it is generally
content that is used or viewed on mobile phones. If you
have been thinking about making your content mobile, than
this eCourse will help you to understand how you can
successfully offer your mobile content online.

With mobile devices such as mobile phones and PDAs, you are
now able to offer your ebooks, videos, audios, music,
software, and many other things to potential customers for
them to download to their mobile phones.

In order to have the most success offering mobile content,
you want to make sure to offer quality products that are
new and exciting so that your potential customers are
motivated to purchase your products.

Here are some ways to make sure that your mobile content
gets attention.

1. Make your content useful. Try to think of ideas that you
would find helpful to have on your own mobile device. If
you find that you enjoy reading on your mobile phone, then
you may want to make ebooks as your mobile content.

If you enjoy playing video games, you may want to develop
some entertaining games that people will want to have on
their phones.

2. Make sure to offer unique content. There are already
many people offering ring tones, so you will want to come
up with something that will gain people's interest. Put
together content, images, video, newsletters or other
interesting and unique content that they cannot find
anywhere else.

3. Offer entertaining videos. If you are creative at
producing funny or entertaining videos, put together a few
free ones, post them on video sites, and let people know
that they can get more videos to download to their mobile
phones.

4. Make sure that you watch for the screen width. Because
mobile devices have a very small screen, width it is
important to make sure that your mobile content still works
on very small screens.

5. You also want to be careful about bandwidth. Since most
mobile devices access the web at dial-up speeds, it is
important to pay attention to your file sizes so that your
customers are not waiting for 20 minutes for an image to
download.

Make sure to compact your source code as much as possible.
When you are writing your HTML code make sure that you keep
everything tightly wrapped together in order to reduce the
source code size.

The more interesting and fun you make your mobile content,
the more likely you are to get a good following of
customers. Just remember to always try to think outside the
box and make all of your content unique, exciting and fun
so that people will keep coming back for more.

For more information, visit http://eca.sh/PocBr

To your success,

Joan CE

 

Become An Instant Product Owner

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Hasta La Vista... Vista!

Hasta La Vista... Vista!

With Windows 7 arriving imminently, we can't say we're sorry to see you go, Vista. Farewell! Don't let the door hit you on the way out. Windows 7 has arrived, and soon Vista will be retired to the Microsoft Hall of Shame alongside such notorious stinkers as Windows Me and Microsoft Bob. Too harsh a judgment? Perhaps. To some Vista wasn't so bad, but a loud and vocal group of Vista haters never let us forget the much maligned OS's shortcomings. Still, there's no denying that Vista has had more than its fair share of woes, and that Microsoft was wise to replace it less than three years after its debut. Here are five things we at PC World won't miss about Vista: 1. Too much nagging: Vista's User Account Control (UAC), designed as a security feature to prevent security breaches, did its job a little too well. Its pop-up warnings, preceded by screen blackouts, appeared when users attempted even mundane tasks, such as setting the system clock. Newbies were scared; experts were annoyed. There were workarounds, of course, but most users didn't bother. Windows 7 will be considerably less pesky. 2. Slow, slow, slow: Vista had some cool graphics and utilities, including the slick Aero interface and handy Sidebar applets, but all that excess code was a drag on performance, particularly if you were foolish enough to run Vista on a PC that met the minimum system requirements. Microsoft says Windows 7 is faster, but the verdict is still out. One developer claims Win 7 boots slower than Vista. The PC World Test Center reports that Win 7 is faster overall, but not by much. 3. You never liked my hardware: Users often grumbled about Vista's lousy driver support, and industry analysts questioned the thoroughness of Microsoft's driver-testing process. Will Windows 7 be any better? Some early testers have managed to get Win 7 running on decrepit, XP-era hardware, but not without the occasional driver glitch. Hopefully, Win 7's trimmer code means it'll run better than Vista on older PCs. 4. Blasé backup: Vista's File Backup utility was too feeble. It wouldn't let you backup specific files and folders, and it bypassed files it thought were part of the OS. Windows 7's improved Backup Center corrects these deficiencies, and also lets you backup to a network volume (but only in the Professional and Ultimate versions). 5. Too many garbage apps: Say, Vista users, when's the last time you fired up Windows Movie Maker or Windows Mail? As every Windows user knows, apps bundled with the OS generally aren't very good. As part of its slimmer, trimmer approach to Windows 7, Microsoft has left out these two lackluster utilities, as well as the equally forgettable Windows Photo Gallery. Still want them? Go to Windows Live Essentials. They're free to download.

By Jeff Bertolucci at PC World.

Successfully Promote Your Membership Site

Isyaias

If you already have an online business, then you
know how important it is to get the word out about
your product. You will need to do the same with
your membership site if you want it to be a
success.

Try these steps to begin your promotion. Some of
the same marketing strategies that you used for
your online business will work but they may need
to be tweaked a bit. You'll see what we mean in
a second.

1. Target the correct market. This usually goes
without saying, but your market may have changed a
bit with the membership site. If your target
market was those interested in fitness, the group
that would pay for a fitness membership site may
be a more focused group of fitness buffs who are
serious about staying in shape or who want to be
fitness trainers. You'll have to modify your
sales pitch just a bit.

2. Use unique content. Your visitors already get
the run-of-the-mill stuff everywhere else. Present
them with something that is innovative or has a
new twist on an old problem. Use snippets of your
articles on the home page so that they get a taste
of what they will see if they sign up to become
members. And, don't forget about SEO marketing.
High search engine rankings, as you know, draw
more traffic to your membership site.

3. Network like crazy. Use all of the avenues
open to you. Guest blog for some of your business
associates. In your bio, promote the membership
site. Find your way onto guest spots on online
radio shows and business podcasts. Use social
networking venues like YouTube to start a viral
marketing campaign using video media. It can be a
simple video using an animated PowerPoint
presentation set to music or with audio.

4. What about an affiliate program? This will be
promoted from within the membership. Introduce the
affiliate program to your members as a way to make
a profit from the membership with your site. Also
offer incentives at various levels as their sales
increase like a second tier affiliate program that
gives residuals for referrals.

5. Offer a free trial membership. For three or
four days (a week if you want), offer those who
will sign up for emails and newsletters limited
access to the membership area. Entice them by
giving them access to a few articles, but when
they click on links for eBooks, special reports or
video for more in-depth information, they are
redirected to a page that says those items are
only accessible with a paid membership.

To drive traffic and increase your membership,
you will have to promote a lot. But, if any of
your current customers are interested in taking
their knowledge to the next level, invite them
become members and bring their friends.

To your success,

Ian del Carmen
Memberfire.com

Shortcuts To Generating Free Traffic Fast (How Fast?)

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