What Niche Marketing is NOT

Hello Nichers,

In the last issue we talked about how to find and solve
problems.

In this issue we are going to go over what niche marketing
is not.

Niche marketing is not about trying to sell your product or
service to the world at large. As a small business person,
you couldn't afford that kind of multi-million dollar
advertising budget. It isn't possible. You can, however,
with only a computer, an internet connection and a good
idea sell to a smaller audience using niche marketing.

Niche marketing is not about trying to compete. Competition
is taken out of the equation when you do niche marketing.
You aren't out there in the world lined up beside or behind
a million other people who are selling the same thing you
are selling. You are selling to a specific audience that
you have created for yourself with your opt-in email list.

Niche marketing is not about selling to different people
every day of the week. Once you have your list built, you
can sell to the same people time and time again. By taking
as much time as you need and putting forth enough effort to
get to know the people who make up your list of buyers you
can continue to sell to them.

Niche marketing is not about focusing on the big picture.
It is about focusing on the small picture and the smaller
the better. Narrowing your niche down to a very specific
part of a larger market assures you of gaining a fair
market share of that small part. The world is a big place
and there are billions of people. You only need an
infinitesimal portion of the population to have a huge list
of potential buyers of your products or services.

Niche marketing is not about seeing only the
impossibilities. Niche marketing is only about looking
closely at the possibilities. Small possibilities converted
to sales can equal big profits.

Make sure you look for your next  issue soon.

Yours in profits,

Scot Standke - Founder
www.NicheAday.com