Hello Nichers,
Welcome to the first of Issue Niche Marketing Basics. This
is a bonus supplement to your daily NicheAday emails.
In each issue of Niche Marketing Basics you will learn
valuable information on how you can get the best results
from your niche marketing efforts.
These are bonus issues besides your daily NicheAdays.
In this first issue I want to start by asking you a
question.
What is Niche Marketing?
We hear the term thrown around a lot, but unless you really
understand what niche marketing is you will have a very
hard time being successful at it!
The word 'niche' is defined as: "A special area of demand
for a product or service". 'Marketing' is defined as: "The
opportunity to buy or sell". If you put the two words
together, niche marketing means buying or selling a product
or service in a special area of demand. All that really
means is that a product or service is being sold to the
people who are most interested in that particular product
or service and not to the world in general.
Often times big business uses niche marketing. For example,
a company that makes computers and computer accessories
might advertise all-in-one copy/printer/scanners to the
home computer user while at the same time advertising
single function machines to large businesses.
One of the things that make niche marketing so attractive
to sellers is that their advertising budgets go further. It
costs less to advertise to a specialized market than it
does to advertise to a broader market.
Niche marketing must be designed to meet the unique needs
of the targeted audience. Niche marketers must tailor their
product to meet those unique needs. If, for example, you
have designed a product to make gourmet cooking easy enough
for the untrained professional to do it, those who want to
be gourmet cooks will be most interested in your product.
Those who like to eat out would not.
In essence, niche marketing is selling a product or service
to those who want or need the product the most.
Finding the right niche for what you have to sell isn't
really all that difficult. Just think about who the people
are who would be most interested in what you have to sell.
Before you decide which niche market to dive into you will
need to do a little research. You will want to make sure
that the market is easily defined and reachable. You will
also want to find out what your potential customer likes
to do and read.
- What kind of trade articles or books do they read?
- Do they have clubs or are members of particular
organizations?
- Does the group have an insane passion for their hobby or
topic of interest?
- Do they eat, sleep, and breathe their hobby?
- Do they actively seek more information related to their
subject?
Ask yourself, is the market small enough that you won't
have to many competitors, but still large enough for you to
make a good profit?
Most of all does the market have the money to spend?
Doing research related to these questions will help you
pick the perfect niche to market to. In future issues we
will go more into how you can research and pick profitable
niches. In the mean time keep the questions above in mind
when your are trying to choose a new niche market.
Look for your next issue soon...
Yours in profits,
Scot Standke - Founder
www.NicheAday.com
Welcome to the first of Issue Niche Marketing Basics. This
is a bonus supplement to your daily NicheAday emails.
In each issue of Niche Marketing Basics you will learn
valuable information on how you can get the best results
from your niche marketing efforts.
These are bonus issues besides your daily NicheAdays.
In this first issue I want to start by asking you a
question.
What is Niche Marketing?
We hear the term thrown around a lot, but unless you really
understand what niche marketing is you will have a very
hard time being successful at it!
The word 'niche' is defined as: "A special area of demand
for a product or service". 'Marketing' is defined as: "The
opportunity to buy or sell". If you put the two words
together, niche marketing means buying or selling a product
or service in a special area of demand. All that really
means is that a product or service is being sold to the
people who are most interested in that particular product
or service and not to the world in general.
Often times big business uses niche marketing. For example,
a company that makes computers and computer accessories
might advertise all-in-one copy/printer/scanners to the
home computer user while at the same time advertising
single function machines to large businesses.
One of the things that make niche marketing so attractive
to sellers is that their advertising budgets go further. It
costs less to advertise to a specialized market than it
does to advertise to a broader market.
Niche marketing must be designed to meet the unique needs
of the targeted audience. Niche marketers must tailor their
product to meet those unique needs. If, for example, you
have designed a product to make gourmet cooking easy enough
for the untrained professional to do it, those who want to
be gourmet cooks will be most interested in your product.
Those who like to eat out would not.
In essence, niche marketing is selling a product or service
to those who want or need the product the most.
Finding the right niche for what you have to sell isn't
really all that difficult. Just think about who the people
are who would be most interested in what you have to sell.
Before you decide which niche market to dive into you will
need to do a little research. You will want to make sure
that the market is easily defined and reachable. You will
also want to find out what your potential customer likes
to do and read.
- What kind of trade articles or books do they read?
- Do they have clubs or are members of particular
organizations?
- Does the group have an insane passion for their hobby or
topic of interest?
- Do they eat, sleep, and breathe their hobby?
- Do they actively seek more information related to their
subject?
Ask yourself, is the market small enough that you won't
have to many competitors, but still large enough for you to
make a good profit?
Most of all does the market have the money to spend?
Doing research related to these questions will help you
pick the perfect niche to market to. In future issues we
will go more into how you can research and pick profitable
niches. In the mean time keep the questions above in mind
when your are trying to choose a new niche market.
Look for your next issue soon...
Yours in profits,
Scot Standke - Founder
www.NicheAday.com
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