Isyaias
If you already have an online business, then you
know how important it is to get the word out about
your product. You will need to do the same with
your membership site if you want it to be a
success.
Try these steps to begin your promotion. Some of
the same marketing strategies that you used for
your online business will work but they may need
to be tweaked a bit. You'll see what we mean in
a second.
1. Target the correct market. This usually goes
without saying, but your market may have changed a
bit with the membership site. If your target
market was those interested in fitness, the group
that would pay for a fitness membership site may
be a more focused group of fitness buffs who are
serious about staying in shape or who want to be
fitness trainers. You'll have to modify your
sales pitch just a bit.
2. Use unique content. Your visitors already get
the run-of-the-mill stuff everywhere else. Present
them with something that is innovative or has a
new twist on an old problem. Use snippets of your
articles on the home page so that they get a taste
of what they will see if they sign up to become
members. And, don't forget about SEO marketing.
High search engine rankings, as you know, draw
more traffic to your membership site.
3. Network like crazy. Use all of the avenues
open to you. Guest blog for some of your business
associates. In your bio, promote the membership
site. Find your way onto guest spots on online
radio shows and business podcasts. Use social
networking venues like YouTube to start a viral
marketing campaign using video media. It can be a
simple video using an animated PowerPoint
presentation set to music or with audio.
4. What about an affiliate program? This will be
promoted from within the membership. Introduce the
affiliate program to your members as a way to make
a profit from the membership with your site. Also
offer incentives at various levels as their sales
increase like a second tier affiliate program that
gives residuals for referrals.
5. Offer a free trial membership. For three or
four days (a week if you want), offer those who
will sign up for emails and newsletters limited
access to the membership area. Entice them by
giving them access to a few articles, but when
they click on links for eBooks, special reports or
video for more in-depth information, they are
redirected to a page that says those items are
only accessible with a paid membership.
To drive traffic and increase your membership,
you will have to promote a lot. But, if any of
your current customers are interested in taking
their knowledge to the next level, invite them
become members and bring their friends.
To your success,
Ian del Carmen
Memberfire.com
If you already have an online business, then you
know how important it is to get the word out about
your product. You will need to do the same with
your membership site if you want it to be a
success.
Try these steps to begin your promotion. Some of
the same marketing strategies that you used for
your online business will work but they may need
to be tweaked a bit. You'll see what we mean in
a second.
1. Target the correct market. This usually goes
without saying, but your market may have changed a
bit with the membership site. If your target
market was those interested in fitness, the group
that would pay for a fitness membership site may
be a more focused group of fitness buffs who are
serious about staying in shape or who want to be
fitness trainers. You'll have to modify your
sales pitch just a bit.
2. Use unique content. Your visitors already get
the run-of-the-mill stuff everywhere else. Present
them with something that is innovative or has a
new twist on an old problem. Use snippets of your
articles on the home page so that they get a taste
of what they will see if they sign up to become
members. And, don't forget about SEO marketing.
High search engine rankings, as you know, draw
more traffic to your membership site.
3. Network like crazy. Use all of the avenues
open to you. Guest blog for some of your business
associates. In your bio, promote the membership
site. Find your way onto guest spots on online
radio shows and business podcasts. Use social
networking venues like YouTube to start a viral
marketing campaign using video media. It can be a
simple video using an animated PowerPoint
presentation set to music or with audio.
4. What about an affiliate program? This will be
promoted from within the membership. Introduce the
affiliate program to your members as a way to make
a profit from the membership with your site. Also
offer incentives at various levels as their sales
increase like a second tier affiliate program that
gives residuals for referrals.
5. Offer a free trial membership. For three or
four days (a week if you want), offer those who
will sign up for emails and newsletters limited
access to the membership area. Entice them by
giving them access to a few articles, but when
they click on links for eBooks, special reports or
video for more in-depth information, they are
redirected to a page that says those items are
only accessible with a paid membership.
To drive traffic and increase your membership,
you will have to promote a lot. But, if any of
your current customers are interested in taking
their knowledge to the next level, invite them
become members and bring their friends.
To your success,
Ian del Carmen
Memberfire.com
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