Sunday, April 17, 2011

PDF Pop Up Pro

Hi Isyaias,
 
Dennis Becker's just launched a new piece of software - and I think it's a real neat idea for anyone who collects email addresses:
 
 
The way the software works is almost the reverse of the traditional squeeze page process.
 
1. You give away a PDF file - with no strings.
 
2. The customer downloads and reads the PDF file.
 
3. When they get to the end and close the file, a popup window appears, asking them to give their email address for more cool stuff.
 
4. Because you've already demonstrated value (by way of the PDF), you're much more likely to get the email address that way.
 
That's quite a simplification as PDP Popup Pro is quite a bit more powerful than that, as you can add it to almost any PDF file.
And, so long as you use it in a considerate way, I'm sure you'll get powerful results from this little known software.
 
http://www.nanacast.com
 
I've got my own copy, and I'm definitely going to be testing this out. I hope you can be an early adopter and join me.
 
Best wishes,
Thom

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