Monday, May 17, 2010

Business Building Tips for Entrepreneurs

Did you know that your customers and prospects are being bombarded by over 3,000 marketing messages a day? That's a lot of messages. And, in order to avoid information overload, they've trained their minds to completely ignore those messages.

Once you discover the steps to leading your customer to a sale...you can easily overcome those marketing filters. Here are the steps:

Step 1- Get to know them. When you know everything there is to know about your prospect's, your messages become much more targeted. Which gets your prospects attention. And, your prospects will feel as though you truly care about them.

Step 2- Follow up consistently. When you consistently and effectively follow up with your prospects, your message will eventually sink in.

Step 3- Offer your prospect value. Every marketing message out there is an attempt to get your prospects money. Imagine how you'll stand out when your message does more than make a sell. It educates, engages, entertains and/or helps your prospect in some way.

Step 4- Value your prospects. Once your prospect becomes your customer, don't abandon them. They need the same attention you offered them as a prospect's. Offer that same personal attention and they will become a raving fan!

If you've been reading these messages consistently, this will sound very repetitive to you. However, these are fail proof methods for turning your prospects to customers and your customers to raving fans. And, that is worth a whole lot to your bottom line!


Sincerely,

Clate Mask
CEO, Infusionsoft

 

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