Hi Nichers,
Build your business upon your main strength. Even though
this advice applies to any business you might start, it's
especially true in the field of Internet Marketing. There
are so many unique niches, skills that are required,
services that are needed and products that are necessary
that everybody should be able to find something to do that
will let them shine. You don't want to be wasting your time
chasing after a business model that doesn't fit your
strengths.
Unfortunately, many people get seduced by the profits they
see others reaping from a particular method or system, and
try to 'ape' them. Monkey see, monkey do is fine if you're
playing. In business, it's a ticket to a quick loss and a
face full of monkey's doo-doo. Don't just copy something
because it looks profitable.
There's also the problem of getting advice for your
business from the wrong person. Just because somebody is a
success in their chosen field doesn't make them the right
source for coaching you in your business. Too many
successful people don't really know why they are
successful. Even worse, the reasons for their success
aren't what they think they are. If you want business
coaching, go to a real business coach. You wouldn't ask for
soccer coaching from a golf pro, would you?
The best place for you to start, if you don't already know
with certainty what your core competence is, will be to ask
other people. Many of us have a 'blind spot' when it comes
to ourselves. You may have been struggling with self
examination for years, but an outsider who gets to know you
over the period of a week could probably point out your
flaws and strong points easily. The hard part is hearing,
and accepting what you hear.
Once you do know what you were made for, make a plan to put
that to work. Keep in mind that your weaknesses and flaws
will have to be covered by you, at first. Part of your plan
should include a provision for outsourcing or leveraging
your weaknesses as soon as you can afford it. A Virtual
Assistant, employee or JV partner could be the way for you
to get the chore done, without you becoming a drudge that
spends most of your time working for your business, instead
of ON your business.
This brings up the point of working on your weaknesses and
improving them. It might be best if you didn't do that. Let
somebody else do that for you. It's very romantic, to think
of yourself as a self-reliant entrepreneur, handling
anything and everything with a flair. That's an illusion.
Nobody can do everything well. Most of us are lucky if we
can do ONE thing passably well. Don't bother becoming a
better clerical worker. Hire one, or pass the work on to a
partner that hires them.
There is one skill that every entrepreneur needs to develop
the ability to implement a plan, idea or vision. Million
dollar ideas are a dime a dozen. Implementation plans are
priceless! You cannot make your millions if all you do is
come up with ideas that never get made into reality. If
action plans (systems and methods for implementing great
ideas) are not your thing, you'll need the help of a
partner or company that specializes in making things
happen. In fact, if they are weak in the area of
'brainstorming' and comprehensive thinking, you may be the
'outsource' they need to get their million dollar payday.
Put your great ideas together with a team of battle
hardened warriors, and both of you will win the battle.
See you again tomorrow with a whole new NicheADay.
Yours in profits,
Scot Standke - Founder
www.NicheAday.com
Build your business upon your main strength. Even though
this advice applies to any business you might start, it's
especially true in the field of Internet Marketing. There
are so many unique niches, skills that are required,
services that are needed and products that are necessary
that everybody should be able to find something to do that
will let them shine. You don't want to be wasting your time
chasing after a business model that doesn't fit your
strengths.
Unfortunately, many people get seduced by the profits they
see others reaping from a particular method or system, and
try to 'ape' them. Monkey see, monkey do is fine if you're
playing. In business, it's a ticket to a quick loss and a
face full of monkey's doo-doo. Don't just copy something
because it looks profitable.
There's also the problem of getting advice for your
business from the wrong person. Just because somebody is a
success in their chosen field doesn't make them the right
source for coaching you in your business. Too many
successful people don't really know why they are
successful. Even worse, the reasons for their success
aren't what they think they are. If you want business
coaching, go to a real business coach. You wouldn't ask for
soccer coaching from a golf pro, would you?
The best place for you to start, if you don't already know
with certainty what your core competence is, will be to ask
other people. Many of us have a 'blind spot' when it comes
to ourselves. You may have been struggling with self
examination for years, but an outsider who gets to know you
over the period of a week could probably point out your
flaws and strong points easily. The hard part is hearing,
and accepting what you hear.
Once you do know what you were made for, make a plan to put
that to work. Keep in mind that your weaknesses and flaws
will have to be covered by you, at first. Part of your plan
should include a provision for outsourcing or leveraging
your weaknesses as soon as you can afford it. A Virtual
Assistant, employee or JV partner could be the way for you
to get the chore done, without you becoming a drudge that
spends most of your time working for your business, instead
of ON your business.
This brings up the point of working on your weaknesses and
improving them. It might be best if you didn't do that. Let
somebody else do that for you. It's very romantic, to think
of yourself as a self-reliant entrepreneur, handling
anything and everything with a flair. That's an illusion.
Nobody can do everything well. Most of us are lucky if we
can do ONE thing passably well. Don't bother becoming a
better clerical worker. Hire one, or pass the work on to a
partner that hires them.
There is one skill that every entrepreneur needs to develop
the ability to implement a plan, idea or vision. Million
dollar ideas are a dime a dozen. Implementation plans are
priceless! You cannot make your millions if all you do is
come up with ideas that never get made into reality. If
action plans (systems and methods for implementing great
ideas) are not your thing, you'll need the help of a
partner or company that specializes in making things
happen. In fact, if they are weak in the area of
'brainstorming' and comprehensive thinking, you may be the
'outsource' they need to get their million dollar payday.
Put your great ideas together with a team of battle
hardened warriors, and both of you will win the battle.
See you again tomorrow with a whole new NicheADay.
Yours in profits,
Scot Standke - Founder
www.NicheAday.com
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