Hi Isyaias,
Installing a new WordPress blog on your
site won't do much unless you take
active steps to promote it.
Below are 17 ideas to help you get
started. Combining at least eight to
nine of these as a basis for your first
marketing effort will help you get
ahead and start promoting your blog
with much higher chances of success,
1. Post high quality content on a
regular basis
If you are providing news on your site,
average post amounts range from 3-5
posts per day. Make the most of your
postings by only posting unique and
high quality content. If you are
looking to entertain or engage readers,
aim for at least one posting per day.
2. Enable automatic trackbacks and
pinging
Pings are a valuable way to notify
search engines that your blog has been
updated. Increase the chances of
sharing blog content by enabling
trackbacks on your blog.
3. Make sure all posts are formatted
and archived correctly
When you first start out, it can be
helpful to leave this as a future
project until you have developed some
solid content. After that, take the
time to sort through your content and
make sure it is placed in the
appropriate category. Also keep in mind
that categories need to be based on
keywords; you can gain a significant
advantage with the search engines when
you include high-ranking keywords on
your category section.
4. Develop your own link building
campaign
Whether this involves contacting other
bloggers, responding to comments and
providing linkbacks, or simply making a
'call out' for links as you post, make
sure you are keeping track of results
and try a variety of strategies.
5. Make sure your blog is optimized
Template optimization involves the
URLS, RSS subscription buttons, and
title tags are embedded appropriately.
While most blogging platforms can help
you do this automatically, you will
need to pay attention to these areas on
an ongoing basis.
6. Submit any podcasts and media files
to the appropriate directories
If you do start developing podcasts for
your blog, make sure you are submitting
them to the appropriate directories.
Most are free, and can help you gain
even higher rankings on the search
engines.
7. Comment on other blogs to develop
expertise
Researching is just as important as
writing for your blog, and you can
search other blogs relevant to your
industry and start commenting
appropriately. Keep in mind the rules
of the forum or group, and make sure
your posts are relevant to the
discussion. Always remember that your
credibility is an important part of
this, so be resourceful and post
accordingly.
8. Develop a glossary section
This is an often-overlooked opportunity
for increasing search engine rankings,
and can be a valuable resource section
for your readers as well. A glossary
can be as simple as keywords with
definitions, and you can also start
inter-linking the definitions to actual
posts within your blog.
9. Customize your blog and design it
with your logo in mind
Even if you aren't launching with an
exact replica of your website colors,
choose something similar that will be
attractive to your readers. Customized
designs and templates are the best way
to make a valuable first impression,
but you may choose to wait until a
later date.
10. Setup a Google sitemap
Google sitemaps are designed to capture
the key elements of your blog and
validate them for search engines. This
is one valuable step toward web
optimization, and can significantly
impact search engine rankings.
11. Identify a list of authoritative
blogs and other web sites
Even if you are not using these on your
blogroll or link exchange program,
knowing where to consult information
can help you develop content on a
regular basis. Create a comprehensive
list of at least 15-20 sites that can
help you post unique and relevant
content.
12. Make use of statistics
Statistics will help you track results
and easily see fluctuations in visitor
traffic. Most blog platforms are
equipped with statistical analysis
programs, and you can watch trends and
patterns daily.
13. Promote yourself on social
networking platforms
These are essential for gaining
exposure and a strong presence
alongside your target market, and you
can join different groups and
communities very easily. Setting up the
right profile will take some strategy
(see Chapter 7), but is an important
element of building your social
community presence.
14. Submit links to social bookmarking
sites
This is a very effective way to promote
individual pieces of content. As soon
as you have created a URL of your
submission, that link can be promoted
across multiple channels and networks
in just a few steps. Try submitting to
the major social bookmarking sites such
as Technorati, Digg, and StumbleUpon
for increased exposure on highly
valuable topics and content. Even
interacting on these networks can help
you learn what types of content and
topics your audience may be looking
for.
15. Position yourself as an authority
Consult valuable resources and give
appropriate credit on your blog. This
is not only helpful for your readers,
but can help you establish yourself as
an expert within your field.
16. Focus on building credibility
You can build credibility by
communicating directly with other
bloggers in the industry; establish a
guest blogging opportunity for other
bloggers to participate, and encourage
them to market their contributions in
the process.
17. Make contact with bloggers offline
as well
You can still build credibility and
enjoy networking in the offline world,
and attract some new visitors the
'traditional' way.
Take care,
Mel****
Installing a new WordPress blog on your
site won't do much unless you take
active steps to promote it.
Below are 17 ideas to help you get
started. Combining at least eight to
nine of these as a basis for your first
marketing effort will help you get
ahead and start promoting your blog
with much higher chances of success,
1. Post high quality content on a
regular basis
If you are providing news on your site,
average post amounts range from 3-5
posts per day. Make the most of your
postings by only posting unique and
high quality content. If you are
looking to entertain or engage readers,
aim for at least one posting per day.
2. Enable automatic trackbacks and
pinging
Pings are a valuable way to notify
search engines that your blog has been
updated. Increase the chances of
sharing blog content by enabling
trackbacks on your blog.
3. Make sure all posts are formatted
and archived correctly
When you first start out, it can be
helpful to leave this as a future
project until you have developed some
solid content. After that, take the
time to sort through your content and
make sure it is placed in the
appropriate category. Also keep in mind
that categories need to be based on
keywords; you can gain a significant
advantage with the search engines when
you include high-ranking keywords on
your category section.
4. Develop your own link building
campaign
Whether this involves contacting other
bloggers, responding to comments and
providing linkbacks, or simply making a
'call out' for links as you post, make
sure you are keeping track of results
and try a variety of strategies.
5. Make sure your blog is optimized
Template optimization involves the
URLS, RSS subscription buttons, and
title tags are embedded appropriately.
While most blogging platforms can help
you do this automatically, you will
need to pay attention to these areas on
an ongoing basis.
6. Submit any podcasts and media files
to the appropriate directories
If you do start developing podcasts for
your blog, make sure you are submitting
them to the appropriate directories.
Most are free, and can help you gain
even higher rankings on the search
engines.
7. Comment on other blogs to develop
expertise
Researching is just as important as
writing for your blog, and you can
search other blogs relevant to your
industry and start commenting
appropriately. Keep in mind the rules
of the forum or group, and make sure
your posts are relevant to the
discussion. Always remember that your
credibility is an important part of
this, so be resourceful and post
accordingly.
8. Develop a glossary section
This is an often-overlooked opportunity
for increasing search engine rankings,
and can be a valuable resource section
for your readers as well. A glossary
can be as simple as keywords with
definitions, and you can also start
inter-linking the definitions to actual
posts within your blog.
9. Customize your blog and design it
with your logo in mind
Even if you aren't launching with an
exact replica of your website colors,
choose something similar that will be
attractive to your readers. Customized
designs and templates are the best way
to make a valuable first impression,
but you may choose to wait until a
later date.
10. Setup a Google sitemap
Google sitemaps are designed to capture
the key elements of your blog and
validate them for search engines. This
is one valuable step toward web
optimization, and can significantly
impact search engine rankings.
11. Identify a list of authoritative
blogs and other web sites
Even if you are not using these on your
blogroll or link exchange program,
knowing where to consult information
can help you develop content on a
regular basis. Create a comprehensive
list of at least 15-20 sites that can
help you post unique and relevant
content.
12. Make use of statistics
Statistics will help you track results
and easily see fluctuations in visitor
traffic. Most blog platforms are
equipped with statistical analysis
programs, and you can watch trends and
patterns daily.
13. Promote yourself on social
networking platforms
These are essential for gaining
exposure and a strong presence
alongside your target market, and you
can join different groups and
communities very easily. Setting up the
right profile will take some strategy
(see Chapter 7), but is an important
element of building your social
community presence.
14. Submit links to social bookmarking
sites
This is a very effective way to promote
individual pieces of content. As soon
as you have created a URL of your
submission, that link can be promoted
across multiple channels and networks
in just a few steps. Try submitting to
the major social bookmarking sites such
as Technorati, Digg, and StumbleUpon
for increased exposure on highly
valuable topics and content. Even
interacting on these networks can help
you learn what types of content and
topics your audience may be looking
for.
15. Position yourself as an authority
Consult valuable resources and give
appropriate credit on your blog. This
is not only helpful for your readers,
but can help you establish yourself as
an expert within your field.
16. Focus on building credibility
You can build credibility by
communicating directly with other
bloggers in the industry; establish a
guest blogging opportunity for other
bloggers to participate, and encourage
them to market their contributions in
the process.
17. Make contact with bloggers offline
as well
You can still build credibility and
enjoy networking in the offline world,
and attract some new visitors the
'traditional' way.
Take care,
Mel****
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at DAILY TIPS
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