Hi Isyaias,
When using Twitter, the entire point of the website is for your writing to be read by followers, on a regularly updated basis. Whether you use it for business promotion, website promotion, personal blog promotion, or just for fun, you want to be noticed and you want to be heard! There are ways is a way to generate a population of followers that will read your tweets and then actually look into what you are saying or talking about. This will give you higher conversational rates on website sales, more traffic to your websites, better targeted potential customer audience for your business, or at least a good feeling your writing is being read and heard by other people around the world.
Let's say you own a website related to woodworking and you're looking to promote it on Twitter to gain some more viewers. You signed up to Twitter to gain some followers, make regular updates, and hopefully get people to check out what you're doing on your website. The one way to gain followers that will actually read and care about what you say are followers with similar interests. Taking our example, you might try to use "woodworking" or "carpentry" to find people on Twitter to follow you. This will allow you to find people interested in the same hobby or activity as you, giving you targeted followers.
The benefit of having targeted users on Twitter following you is their likelihood to care about and read into what you are saying. If you have readers that aren't interested to woodworking and everything you tweet is related to woodworking, how much do you really think they are going to care about what you have to say regarding types of wood glues are the best or the tools one should use to cut a certain angle. On the other hand, if you have targeted users following you with the same interests, you will have high conversation rates and better response from readers if you target users and interests.
Brett
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