Could You Use This Same Strategy?

Dear Isyaias,

I was talking with my colleague the other day about the
Instant Income book and the soon-to-be-released Instant
Income Business Enhancement System -- when something he
said reminded me of a proven strategy I want to pass on to
you.

It's the 'short-pay' strategy...that is, offering your
best customers a small discount for paying any balances due
within 10 days.

Interestingly, he used this strategy when he ran a
marketing agency whose customers were on a 30-day billing
cycle. When he contacted his clients to offer them a 2%
discount for accelerating their payment within the next 10
days, he not only generated a ton of cash for the agency,
he got a call from the CEO of a well-known Madison Avenue
ad agency who offered to place more than a million dollars
in business with my colleague if he would extend the same
2% discount year-round.

You never know what could happen when YOU implement this
strategy in your own business. Could you work with your
accounting staff (or bookkeeper) today to bring in the cash

on a short-pay basis?

 

Here's how:

Step 1: Print a list of all your receivables.

Step 2: Contact your BEST customers by phone and offer them
a discount if they will pay in full in the next 10 days.

Step 3: Identify your WORST customers -- either non-payers
or slow-payers -- then assign someone to telephone them to
collect the money owed. (If you're a solo entrepreneur,
have a friend or family member call.)

Step 4: Decide whether your business would be more
profitable without these bad accounts.  

Step 5: Consider using the strategies in the upcoming
Instant Income Business Enhancement System to recruit new
dealers, distributors and clients who pay on time and whose
business is more profitable to you.

You can use a simple sales letter to reach these
prospective new accounts -- or to generate tons of new
retail customers if that is your business model. In fact,
in the next few days I'd like to give you a comprehensive
planning tool that will help you devise, write and implement
a sales-letter campaign to help bring in new customers (of
any kind).

It includes:

* How to determine what your prospects want and
  how to explain that you have the solution

* How to rent names to mail to...if you don't have a list of
  prospects now
 
· The four reasons to use direct mail (and why you
  might want to actually lose money on your mailing campaign)

· What pieces to include in the mailing envelope to boost
  response

· A comprehensive, fill-in-the-blank planning tool to help
  you put in writing every aspect of the campaign before you
  start...plus so much more.

This complete direct-mail tutorial comes straight from
pages 42-51 of the Instant Income Business Enhancement
System. Yet it's yours free -- in my next email -- as one
more sample (and my gift to you).

We're coming down to the final days before our fulfillment
center ships the Instant Income Business Enhancement System
-- the definitive course for small businesses who want to
re-focus on bringing in the cash. Seven separate modules
contain more than 300 pages of step-by-step detail --
complete with worksheets, planning tools, sample documents
and other reference items -- to help you execute with
confidence.

As I said before, the fulfillment center is finalizing
production on this landmark work. But to help you generate
income before then, watch for the comprehensive planning
tool that will help you devise, write and implement a
sales-letter campaign to bring in new customers.

Until tomorrow,

Janet Switzer

P.S. This http://eca.sh/wrpro make money, too.