Dear Isyaias,
Since the release of the Instant Income Planner and the Instant
Income 10-Day Turnaround Program, my office has been flooded
with calls and emails from small business owners who desperately
need to create cash-flow now.
They realize that the economy has permanently changed. They need
a different approach to running their business. And while it was
easy to get a little complacent during the "boom times," they
realize they need to quickly re-focus -- not just on running the
day-to-day business -- but on creating the most important
element...cash.
Re-focusing is what I've been doing, too.
You probably know that over the years, I've helped create
emergency cash, income-generating programs and multi-million
dollar profit centers for some of the best-known celebrity
entrepreneurs in the world -- people like Jack Canfield, Chicken
Soup for the Soul, Jay Abraham, Mark Victor Hansen, David Bach,
Les Brown and others. As a result of that work, I've identified
-- and continually honed -- the proven strategies and internal
business systems that bring money into a small business.
Unfortunately, these strategies and systems are used by just a
fraction of the small businesses out there.
Giving people the strategies is why I wrote my #1 bestselling
book, Instant Income®.
Helping you establish the internal business systems -- so you
don't have to constantly scramble for emergency cash -- is why
I assembled the Instant Income Business Enhancement System.
Whether you're a solo entrepreneur, have 150 employees, are a
manager for someone else or have yet to start a business of your
own -- doesn't matter. The systems are the same.
Starting today, then over the next 10 days -- in response to
your calls and emails -- I'll be giving you a sample of what's
in the 7 Instant Income systems while the fulfillment center is
putting this important new work into production. I want to help
you re-focus your entire business -- from the owner to the
employees to the outsource vendors, suppliers, consultants,
everyone...on bringing in the cash.
I'll begin this sample series with the most common request
I've gotten from virtually every industry: "Help us get more
customers. Our service is excellent, our prices are fair. Why
don't we have more people coming in here?"
For one thing, prospective customers don't know to come into
your store or call your office unless you tell them to. It's as
simple as that.
What can you do now...today...to get more customers and
prospects?
* Negotiate with another business owner to send prospective
customers your way in exchange for a percentage of any sales
produced from their list. Or ask your clients, vendors and
colleagues to send you customers for free. You'll find 14
separate referral strategies -- fully detailed -- starting on
page 72 of the Business Enhancement System.
* Send a letter to past customers with a specific offer to start
doing business with you again. See page 46 for a comprehensive
direct-mail planner and page 83 for a detailed list of 16
different offers you can make to your past customers.
* Send unique offers to email addresses of people who have
contacted your business but haven't bought yet. Page 180 has an
11-step process for creating an offer that's compelling and
effective.
satisfied customer you can interview to produce a testimonial
ad, you can make up to 20 times return on your investment as
my clients have done.) The upcoming Business Enhancement
System includes a complete ad planner and client questionnaire
that lets you start the process on Thursday and have the phone
ringing by Monday morning.
By the way, if you're thinking that you've "tried" some of
the strategies above and they didn't work, I can tell you that
lots of small business owners execute imperfectly -- which is
why I give you the step-by-step details in the Business
Enhancement System. For instance:
* If you've never used a press release successfully, I'll give
you the exact formula you need to follow (including a sample
campaign that brought in over 800 prospects and 200 online
marketing partners in the first two hours alone). You'll
discover -- on page 247 -- that it's all in the keywords,
formatting, links and online distribution outlet you choose.
* If you've spent thousands setting up a website that has yet
to return a single buyer for that expenditure -- check out page
121 for a three-page website formula specifically designed to
rapidly generate entry-level buyers you can sell more expensive
products and services to later. You'll learn exactly what to
say on each page, how to format your website, how to link the
site to an online shopping cart for 24-hour automated sales
management and more.
* If you've tried to develop new distributors, dealers or
licensees but don't have as many as you'd like, don't miss
page 216 which provides a complete tutorial on how to rapidly
add reseller accounts -- including a dealer development planning
guide and a sample trade advertisement that added $359,000 in
monthly business to a small manufacturing company.
Whether you just downloaded the Instant Income Planner recently
or some time ago, rest assured that I've been spending the time
making sure the Instant Income Business Enhancement System has
more detail than I've seen anywhere else. I wanted to be sure I
was giving you the exact steps. I admit it's taken longer than
I thought. That's because I've never seen a more challenging
phase for business than right now.
It's in production now and should take just a couple weeks
before it's ready to ship.
There are 7 detail-packed modules in the course, and there's
one in particular I'll be sharing with you over the next 10
Until then,
Janet Switzer
New York Times bestselling coauthor of The Success Principles
and International #1 bestselling author of Instant Income:
Strategies That Bring In the Cash
P.S. Until the Business Enhancement System is ready for release,
you can make a start on generating cash-flow by reading the
book, Instant Income. It's available worldwide in bookstores
and from online retailers.
P.P.S If you've received this email from a friend, you can get
your own copy of the Instant Income Planner and Instant Income
:
Janet Switzer - Instant Income
107 North Reino Road #415
Newbury Park, CA
91320
US
Since the release of the Instant Income Planner and the Instant
Income 10-Day Turnaround Program, my office has been flooded
with calls and emails from small business owners who desperately
need to create cash-flow now.
They realize that the economy has permanently changed. They need
a different approach to running their business. And while it was
easy to get a little complacent during the "boom times," they
realize they need to quickly re-focus -- not just on running the
day-to-day business -- but on creating the most important
element...cash.
Re-focusing is what I've been doing, too.
In fact, over the last few weeks, I've super-focused, fine-tuned
and finalized the Instant Income Business Enhancement
System course to help you establish the 7 critical systems that
create continuous cash-flow in a small business.
You probably know that over the years, I've helped create
emergency cash, income-generating programs and multi-million
dollar profit centers for some of the best-known celebrity
entrepreneurs in the world -- people like Jack Canfield, Chicken
Soup for the Soul, Jay Abraham, Mark Victor Hansen, David Bach,
Les Brown and others. As a result of that work, I've identified
-- and continually honed -- the proven strategies and internal
business systems that bring money into a small business.
Unfortunately, these strategies and systems are used by just a
fraction of the small businesses out there.
Giving people the strategies is why I wrote my #1 bestselling
book, Instant Income®.
Helping you establish the internal business systems -- so you
don't have to constantly scramble for emergency cash -- is why
I assembled the Instant Income Business Enhancement System.
Whether you're a solo entrepreneur, have 150 employees, are a
manager for someone else or have yet to start a business of your
own -- doesn't matter. The systems are the same.
Starting today, then over the next 10 days -- in response to
your calls and emails -- I'll be giving you a sample of what's
in the 7 Instant Income systems while the fulfillment center is
putting this important new work into production. I want to help
you re-focus your entire business -- from the owner to the
employees to the outsource vendors, suppliers, consultants,
everyone...on bringing in the cash.
I'll begin this sample series with the most common request
I've gotten from virtually every industry: "Help us get more
customers. Our service is excellent, our prices are fair. Why
don't we have more people coming in here?"
For one thing, prospective customers don't know to come into
your store or call your office unless you tell them to. It's as
simple as that.
What can you do now...today...to get more customers and
prospects?
* Negotiate with another business owner to send prospective
customers your way in exchange for a percentage of any sales
produced from their list. Or ask your clients, vendors and
colleagues to send you customers for free. You'll find 14
separate referral strategies -- fully detailed -- starting on
page 72 of the Business Enhancement System.
* Send a letter to past customers with a specific offer to start
doing business with you again. See page 46 for a comprehensive
direct-mail planner and page 83 for a detailed list of 16
different offers you can make to your past customers.
* Send unique offers to email addresses of people who have
contacted your business but haven't bought yet. Page 180 has an
11-step process for creating an offer that's compelling and
effective.
* Buy newspaper ad space at 70% off published rates, then
run an ad that tells your story, makes a specific offer and tells
readers exactly how to respond. (Better yet, if you have a satisfied customer you can interview to produce a testimonial
ad, you can make up to 20 times return on your investment as
my clients have done.) The upcoming Business Enhancement
System includes a complete ad planner and client questionnaire
that lets you start the process on Thursday and have the phone
ringing by Monday morning.
By the way, if you're thinking that you've "tried" some of
the strategies above and they didn't work, I can tell you that
lots of small business owners execute imperfectly -- which is
why I give you the step-by-step details in the Business
Enhancement System. For instance:
* If you've never used a press release successfully, I'll give
you the exact formula you need to follow (including a sample
campaign that brought in over 800 prospects and 200 online
marketing partners in the first two hours alone). You'll
discover -- on page 247 -- that it's all in the keywords,
formatting, links and online distribution outlet you choose.
* If you've spent thousands setting up a website that has yet
to return a single buyer for that expenditure -- check out page
121 for a three-page website formula specifically designed to
rapidly generate entry-level buyers you can sell more expensive
products and services to later. You'll learn exactly what to
say on each page, how to format your website, how to link the
site to an online shopping cart for 24-hour automated sales
management and more.
* If you've tried to develop new distributors, dealers or
licensees but don't have as many as you'd like, don't miss
page 216 which provides a complete tutorial on how to rapidly
add reseller accounts -- including a dealer development planning
guide and a sample trade advertisement that added $359,000 in
monthly business to a small manufacturing company.
Whether you just downloaded the Instant Income Planner recently
or some time ago, rest assured that I've been spending the time
making sure the Instant Income Business Enhancement System has
more detail than I've seen anywhere else. I wanted to be sure I
was giving you the exact steps. I admit it's taken longer than
I thought. That's because I've never seen a more challenging
phase for business than right now.
It's in production now and should take just a couple weeks
before it's ready to ship.
There are 7 detail-packed modules in the course, and there's
one in particular I'll be sharing with you over the next 10
days. Watch your email inbox for even more solutions to the
#1 problem most small business owners have today: How to get
new customers.
Until then,
Janet Switzer
New York Times bestselling coauthor of The Success Principles
and International #1 bestselling author of Instant Income:
Strategies That Bring In the Cash
P.S. Until the Business Enhancement System is ready for release,
you can make a start on generating cash-flow by reading the
book, Instant Income. It's available worldwide in bookstores
and from online retailers.
P.P.S If you've received this email from a friend, you can get
your own copy of the Instant Income Planner and Instant Income
Instant Income is a registered trademark of Janet Switzer.
:
Janet Switzer - Instant Income
107 North Reino Road #415
Newbury Park, CA
91320
US
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