Hi Isyaias,
Here's your second tip. When we started doing this, you
wouldn't believe the sudden increase in response we got.
A long time ago, before the Internet, there were a lot of people
trying to perfect the art of direct marketing through the mail.
One person had the brilliant idea of trying to personalize the
messages that were sent out using the recipient's name.
Isyaias, they figured that if they used people's names in their
marketing, that people would be more likely to pay attention.
The problem was, it was too expensive to print everyone's name
individually. There were a few really smart tricks that were
invented to get around this problem...
But now, as I'm sure you've noticed, almost every postal mail
advertisement customizes to your name...even though it is more
expensive than just printing one letter in bulk.
Why? Simple. It works better!
So, if you can, in any circumstance, try to personalize your
marketing.
We've implemented into DesktopLightning.com a way that you can
personalize your messages, in both the subject line and the
message body, to use the recipient's first name.
This is so powerful though, that we definitely didn't want
everyone to be using it. So, we also only included this in the
Platinum membership, for people who take their marketing
seriously.
Click here for more information on that:
http://www.DesktopLightning.com/wrprofit
Victoria Winters
DesktopLightning.com
Here's your second tip. When we started doing this, you
wouldn't believe the sudden increase in response we got.
A long time ago, before the Internet, there were a lot of people
trying to perfect the art of direct marketing through the mail.
One person had the brilliant idea of trying to personalize the
messages that were sent out using the recipient's name.
Isyaias, they figured that if they used people's names in their
marketing, that people would be more likely to pay attention.
The problem was, it was too expensive to print everyone's name
individually. There were a few really smart tricks that were
invented to get around this problem...
But now, as I'm sure you've noticed, almost every postal mail
advertisement customizes to your name...even though it is more
expensive than just printing one letter in bulk.
Why? Simple. It works better!
So, if you can, in any circumstance, try to personalize your
marketing.
We've implemented into DesktopLightning.com a way that you can
personalize your messages, in both the subject line and the
message body, to use the recipient's first name.
This is so powerful though, that we definitely didn't want
everyone to be using it. So, we also only included this in the
Platinum membership, for people who take their marketing
seriously.
Click here for more information on that:
http://www.DesktopLightning.com/wrprofit
Victoria Winters
DesktopLightning.com
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