Hi Nichers,
With all the buzz about self-branding, viral marketing and
social networking, it can seem like being highly visible is
the way to go, no matter what you may prefer. That's where
a hard look at your core competence and goals will help you
decide if you want to follow the pack or keep a low profile
in the IM marketplace. There are advantages and
disadvantages to both approaches, depending on your
personal style and preferred method of working.
Folks who are solitary by nature, don't need a great deal
of social interaction and prefer staying out of the
limelight can use "low visibility" to their advantage. By
being hard to get and booked in advance, you will create a
perception of your value that will keep you in as much work
as you desire. Getting started may take time and effort
beyond that of someone else who has a much higher profile.
As long as the quality and value of your work is high,
you'll get more loyal customers that won't stray. You'll be
the big fish in a small pond. Making the move into other
areas of the IM marketplace can be easier if you are not
highly identified with one, particular niche, too.
Social butterflies, who thrive on interacting with others,
will get more out of being "high profile" businesses. Aside
from the emotional satisfaction of connecting with a large
body of customers and contacts, the potential for large
returns is often easier to achieve with broad exposure.
Becoming widely known and highly visible will help
jumpstart a new business into profitability much sooner
than the quiet approach. The problem with such a method of
marketing is becoming "typecast" or pigeonholed into a
particular niche that may become less profitable in time.
The decision to go with either approach begins with a
serious look at yourself. In some cases, it will be easy to
see which type you are by nature. For many, it will take
some reflection and a willingness to ask for help. Self
knowledge can be the toughest knowledge to acquire. If
you're stuck, ask friends or acquaintances to volunteer
their opinion about you. Don't be put off if what they tell
you doesn't fit in with your expectations. Planning to be
high profile, when you're really better suited to flying
under the radar, will lead to long term dissatisfaction and
stress. Trying to be a "best kept secret", when you are a
social animal, will stifle your growth and starve you,
emotionally.
A very few people are destined to be very high profile: the
biggest fish in the biggest pond. They have a constellation
of personal characteristics that make them ideally suited
to being leaders. Generally, they know it, too. These
natural born leaders balance the need to build a successful
business with being a part of the larger, social
environment of their marketplace. These so-called "gurus"
don't just make a name for themselves. They have a vision
or dream that they build every day, in a way that is meant
to turn a profit and make the world a better place.
No matter what your calling in life may be, make sure you
remain true to who you are, inside. Take the time to find
out what your real needs are and make your business an
extension of your inner self. There's nothing tougher than
playing a role you don't believe in. There's nothing better
than creating a business model that lets you be the best
you can be. Make sure your choice in marketing and
"branding" is the best fit for your future.
See you again tomorrow with a whole new NicheADay.
Yours in profits,
Scot Standke - Founder
www.NicheAday.com
With all the buzz about self-branding, viral marketing and
social networking, it can seem like being highly visible is
the way to go, no matter what you may prefer. That's where
a hard look at your core competence and goals will help you
decide if you want to follow the pack or keep a low profile
in the IM marketplace. There are advantages and
disadvantages to both approaches, depending on your
personal style and preferred method of working.
Folks who are solitary by nature, don't need a great deal
of social interaction and prefer staying out of the
limelight can use "low visibility" to their advantage. By
being hard to get and booked in advance, you will create a
perception of your value that will keep you in as much work
as you desire. Getting started may take time and effort
beyond that of someone else who has a much higher profile.
As long as the quality and value of your work is high,
you'll get more loyal customers that won't stray. You'll be
the big fish in a small pond. Making the move into other
areas of the IM marketplace can be easier if you are not
highly identified with one, particular niche, too.
Social butterflies, who thrive on interacting with others,
will get more out of being "high profile" businesses. Aside
from the emotional satisfaction of connecting with a large
body of customers and contacts, the potential for large
returns is often easier to achieve with broad exposure.
Becoming widely known and highly visible will help
jumpstart a new business into profitability much sooner
than the quiet approach. The problem with such a method of
marketing is becoming "typecast" or pigeonholed into a
particular niche that may become less profitable in time.
The decision to go with either approach begins with a
serious look at yourself. In some cases, it will be easy to
see which type you are by nature. For many, it will take
some reflection and a willingness to ask for help. Self
knowledge can be the toughest knowledge to acquire. If
you're stuck, ask friends or acquaintances to volunteer
their opinion about you. Don't be put off if what they tell
you doesn't fit in with your expectations. Planning to be
high profile, when you're really better suited to flying
under the radar, will lead to long term dissatisfaction and
stress. Trying to be a "best kept secret", when you are a
social animal, will stifle your growth and starve you,
emotionally.
A very few people are destined to be very high profile: the
biggest fish in the biggest pond. They have a constellation
of personal characteristics that make them ideally suited
to being leaders. Generally, they know it, too. These
natural born leaders balance the need to build a successful
business with being a part of the larger, social
environment of their marketplace. These so-called "gurus"
don't just make a name for themselves. They have a vision
or dream that they build every day, in a way that is meant
to turn a profit and make the world a better place.
No matter what your calling in life may be, make sure you
remain true to who you are, inside. Take the time to find
out what your real needs are and make your business an
extension of your inner self. There's nothing tougher than
playing a role you don't believe in. There's nothing better
than creating a business model that lets you be the best
you can be. Make sure your choice in marketing and
"branding" is the best fit for your future.
See you again tomorrow with a whole new NicheADay.
Yours in profits,
Scot Standke - Founder
www.NicheAday.com
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