In days gone by, being an entrepreneur often carried with it a negative connotation. The general public associated business owners with insanity. After all, who would invest everything they had into running a business that may or may not succeed?
Those days are gone. Business ownership is now a badge of courage-something to be admired. And yet, too many of the "new" generation of entrepreneurs want to play it safe. They start a part-time company while still holding a regular day job. Or, they invest a little bit of money into a company, and back out when things become too difficult.
If this describes you, I have a little bit of news. You are a risk taker. Whether you would consider yourself one or not, you're an entrepreneur...and therefore a risk taker. You took a risk in starting your company. But, is your conservative nature holding you back from taking more risks...and by extension, more rewards?
Now, there are a few things you can do to manage your risk and still see large returns:
- Invest in your education- the wisest entrepreneurs read about the success/failures of others, and plan accordingly.
- Invest in a system- if you do not understand the importance of having a system in your company, read Michael Gerber's books, or go back through this series of emails.
- Invest in marketing automation- there are two benefits here. Marketing is the key to growing your business. And, automation is a way to run your company while you work on growing your company.
If you're not taking risks, you will certainly not see the rewards of your efforts. Take the time to analyze the level of the risks you might be taking. But realize, that without being willing to go out on a limb once in a while, you will never see the rewards you dream of.
Sincerely,
Clate Mask
CEO, Infusionsoft
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