Hi Isyaias,
Today I want to talk about banner advertising.
Banner advertising isn't what it was when it first came out many years ago. The concept was novel and prospects were intrigued by the banners and their messages.
Those days are LONG gone.
We have become almost numb to banners, especially if they still look like the dull pieces of work of yesteryear. But that doesn't mean that banner advertising is dead. Far from it.
In today's age, those who come up with unique banner designs, and even shapes, get the prospect's attention.
One way of doing this is to actually have an opt in form embedded in your banner. Another way is to drastically alter the shape of your banner. Not everything has to be a rectangle these days with the graphic technology that we have.
Make your banners scream out. That means be outrageous if you have to. Controversy sells, so make your banner controversial if you can.
Banners that are not the norm, in appearance, get noticed.
Then, after they get noticed, the key to getting them clicked on is to have a headline that really grabs the prospect's attention.
This is where knowing something about copywriting comes in real handy. We'll cover copywriting in a later issue of this series.
Point is, banner advertising is NOT dead. Those who think outside the box can do very nicely with banner ads. No, they're still not as effective as other sources of advertising and I wouldn't waste too much time on it, but a few well designed banners can bring a decent amount of traffic to your site.
In a couple of days, I'll go over buying leads and why you should NEVER do this.
See you then.
Sincerely,
Bxxxx Dxxxxx
