Hi Isyaias,
Great sidebars have the power to turn casual scanners of your promotion into avid readers - and dramatically increase your chance of making the sale.
Notice I said "great" sidebars. Not afterthoughts thrown in at the last minute. And certainly not random "leftovers" from a previous draft of the running copy.
Great sidebars take a little thought, but don't worry - Clayton's got your back.
In his Best of The Total Package post, Clayton gives you 21 different kinds of sidebars and shows you how to use each one to increase response and get those bigger winners more often.
So go ahead and read it now - and start turning those scanners into eager customers.
Wishing You Every Success,
Wendy "The Redhead" Makepeace
General Manager
THE TOTAL PACKAGE™
