Tuesday, September 16, 2008

Focus On Building A List

I know you're anxious to get started, so let's get right into it...

This is what you need to do:

1. Pick a profitable niche
2. Build a list of prospects
3. Sell stuff...

That's it!

Of course, There are many details in between like...

- How do you know if a niche will be profitable?
- How do you build a list?
- What should you sell?

I'm going to cover all that in the next few issues.

What I want you to understand and carve permanently into your brain is that THE MONEY IS IN THE LIST.

Everything you do from this point on will focus on building a list, earning their trust, and promoting quality products and services that your readers really need.

Now you might be asking, "Why can't I just send traffic to the merchant's website and let them do the selling?"

That's a legitimate question. But consider this...

If you spend time and money to drive traffic to a merchant's website, fewer than 5% will buy. So what happens to the 95% who don't buy?

If you're not capturing email addresses, you're throwing money right down the drain.

But if you get people to join your list first, you can sell multiple products to the same prospects and maximize your advertising efforts.

The long term profit potential of your business relies on repeat sales from the same customers.

Can you see why it's so important to capture leads?

Why continue spending money on ads, sending people to the same page and hoping for a sale, when you can get them on your list first and have more control over the conversion process?

You've got to expose people to your message multiple times to maximize your chances of making a sale.

And that brings me to another important point: you're not actually "selling" anything...you're building trust and making recommendations for products that you "truly"
believe will help people accomplish what they already want to do.

It's called pre-selling...and that's something I'll be focusing on throughout this course.

Finding a good niche is not that complicated and in the next issue, I'll give you formula for selecting a market that is guaranteed to be profitable...

Right now, I want you to make a promise to yourself that you will commit to bulding a list that will eventually become the #1 asset in your business.

And you may want to read this article on my blog:

http://affiliatecashsecrets.com/blog/how-many-real-assets-do-you-have-in-your-online-business.htm

That's it for now. In the next issue I'll show you how to find a profitable niche market.

Until then,

Derrick