Hi Isyaias,
If you're interested in selling eBooks or other
"Information Products" online, then here are a
few tips to make sure you make the most money:
1) Choose a niche where customers have a VERY
strong EMOTIONAL NEED.
Why do most eBooks and other Information Products
fail - and leave the author with nothing to show
for their effort but wasted time?
Because they selected their niche or their topic
based on what they themselves were INTERESTED in
rather than what people were LOOKING FOR.
If you want to make money with your eBook or other
Information Product, then you must choose a niche
that is loaded with buyers who are EMOTIONAL about
their need.
Not "interested."
EMOTIONAL.
If they're not feeling a strong emotional drive
to solve a problem or get their desire, then they
won't be motivated to BUY from you.
"Information Products" online, then here are a
few tips to make sure you make the most money:
1) Choose a niche where customers have a VERY
strong EMOTIONAL NEED.
Why do most eBooks and other Information Products
fail - and leave the author with nothing to show
for their effort but wasted time?
Because they selected their niche or their topic
based on what they themselves were INTERESTED in
rather than what people were LOOKING FOR.
If you want to make money with your eBook or other
Information Product, then you must choose a niche
that is loaded with buyers who are EMOTIONAL about
their need.
Not "interested."
EMOTIONAL.
If they're not feeling a strong emotional drive
to solve a problem or get their desire, then they
won't be motivated to BUY from you.
Let me show you exactly how to find hot trends using Google and make some easy money on a daily basis.
2) NARROW your niche - don't "widen" your niche.
Another reason why most eBooks and Information
Products fail is because the author or creator
wasn't thinking like a CUSTOMER.
Customers don't like to buy things that will fix
all their problems.
They like to buy things that will fix their ONE
BIG problem.
A woman who is 30 pounds overweight - who wants
to get in shape for her wedding in three months...
doesn't want a book about "general health."
NO WAY.
She wants a book called "The Bride's Guide To
Losing Weight: How To Lose 10-30 Pounds In Under
90 Days."
Most of the time in life, it's not wise to be
"Narrow Minded." When you're choosing your niche
or creating a product, IT IS.
3) Create a high "Perceived value" report or
video - and then GIVE IT AWAY.
As the internet becomes more and more "noisy" -
and customers have more and more options... and
therefore more and more confusion...
...it's important to CUT THROUGH THAT NOISE.
The best way to do it?
Create something valuable, then GIVE IT AWAY.
Yes, I said give it away.
(Haven't you seen me do that a bunch of times?)
But don't just give away any old information.
No. You're going to want to create a report,
video, teleclass, or other product - and make
it about your BEST STUFF.
Don't save your "good stuff" for last. Give it
away up front!
When your prospective customer comes to your
website and gets something that's very, VERY
valuable from you for free - they will then
say to themselves...
"If this is the stuff they're giving away, then
the product they're selling must be GREAT."
That's why you give away your BEST stuff for
free up front (and make sure you ask your
prospective customers to opt-in to your email
list in order to get your free product!).
2) NARROW your niche - don't "widen" your niche.
Another reason why most eBooks and Information
Products fail is because the author or creator
wasn't thinking like a CUSTOMER.
Customers don't like to buy things that will fix
all their problems.
They like to buy things that will fix their ONE
BIG problem.
A woman who is 30 pounds overweight - who wants
to get in shape for her wedding in three months...
doesn't want a book about "general health."
NO WAY.
She wants a book called "The Bride's Guide To
Losing Weight: How To Lose 10-30 Pounds In Under
90 Days."
Most of the time in life, it's not wise to be
"Narrow Minded." When you're choosing your niche
or creating a product, IT IS.
3) Create a high "Perceived value" report or
video - and then GIVE IT AWAY.
As the internet becomes more and more "noisy" -
and customers have more and more options... and
therefore more and more confusion...
...it's important to CUT THROUGH THAT NOISE.
The best way to do it?
Create something valuable, then GIVE IT AWAY.
Yes, I said give it away.
(Haven't you seen me do that a bunch of times?)
But don't just give away any old information.
No. You're going to want to create a report,
video, teleclass, or other product - and make
it about your BEST STUFF.
Don't save your "good stuff" for last. Give it
away up front!
When your prospective customer comes to your
website and gets something that's very, VERY
valuable from you for free - they will then
say to themselves...
"If this is the stuff they're giving away, then
the product they're selling must be GREAT."
That's why you give away your BEST stuff for
free up front (and make sure you ask your
prospective customers to opt-in to your email
list in order to get your free product!).
Thanks,
Mike Filsaime
Mike Filsaime
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