Monday, May 18, 2009

Importance of Keywords

Hello Isyaias,

Today, I would like to discuss about the importance of keywords
in your article placement.

Keyword density and placement are important parts of optimizing
your articles for search engines. Search engine spiders scan a
page in a way that makes it important to place your keywords
where they will be detected and recognized as a keyword, so that
your article will come up when someone searches for that keyword.

What is a Keyword ?

A keyword is a word that is going to be placed in your article
several times, not just once as that would make every word a
keyword. When a spider sees that you have a word placed several
times in an article, it will determine that your page may be
useful to users that search for such a keyword.

Over Optimizing Your Articles

It is important to note that there is also such a thing as over
optimizing your articles for particular words, this is known as
"keyword stuffing". When you stuff keywords in an article a
spider will detect that you are trying to trick it into placing
your article high in the search engine results for that word, and
will instead penalize your site and your page for doing such.
This may even affect the rankings of your other pages or get your
site blacklisted from a particular search engine if you are found
keyword stuffing too many times.

What is Keyword Density ?

Keyword density is how many times your keyword is placed in your
article. Most use a percentage to determine how many times they
will put a keyword in an article. For instance, if you have a 500
word article and want to achieve a keyword density of 5%, then
you will need to have the keyword in your article exactly 25
times. You can find hundreds of resources and guides recommending
one keyword density over another and the reasons behind the
logic, however, in the end you will have to determine which
density is more profitable for your articles. Each webmaster as
their own density that they like to achieve based on past
results. As long as you don't over optimize and you are making
sufficient profit from your rankings, then you can choose
whatever keyword density you like.

The Right Density

No matter what exact density you choose, it is important to place
keywords so that there are more at the beginning and end to
produce an hour glass effect. Personally, I would suggest keyword
density between 1-3%. Having the right keyword density in your
article makes it more likely that you will make money off of that
article because it will rise in the search engine results and be
seen by more people.

I'll talk to you later ...

David Kwan

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