Hi Isyaias
Last week we talked about Secret #6: "Education, Repetition and Variety"
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SECRET #7 IS: PERSONALITY, GENUINENESS AND ENTERTAINMENT
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Your prospects and customers need information. They need repetition, They need education. They need variety and frequency.
That's what they need. And if you provide it, you'll see great improvement in your business. But...if you want phenomenal results, you also need to give them what they want. And, what they want is YOU!
They want your personality. They want you to be real with them. They want you to be straight up, helpful, sincere. They don't want corporate dribble. They want YOU!
When you give them what you want and combine it with what they need, you've got something spectacular, even entertaining. You've got permission to converse freely with your prospects and customers, to help them with the things they need, to offer them the products and services you provide that make their life easier, better, more successful.
I can't tell you how to be you, how to be real. Only you can determine that. But I can tell you how to inject personality into your follow-ups. Here are a handful of suggestions:
* Use conversational language, not corporate speak
* Talk about what you like, what interests you, what annoys you.
* View your prospects and customers as friends.
* Use analogies that are interesting to you-chances are, their interesting to your prospects and customers.
* Read, learn and study...and then share your discoveries.
You can do it. Keep practicing. Remember, that while you're learning how to do secret #7, the other six secrets will drive tremendous results for your business.
Michael Bast
(480) 289-6838
michael.bast@infusionsoft.com
Last week we talked about Secret #6: "Education, Repetition and Variety"
****************************************************
SECRET #7 IS: PERSONALITY, GENUINENESS AND ENTERTAINMENT
****************************************************
Your prospects and customers need information. They need repetition, They need education. They need variety and frequency.
That's what they need. And if you provide it, you'll see great improvement in your business. But...if you want phenomenal results, you also need to give them what they want. And, what they want is YOU!
They want your personality. They want you to be real with them. They want you to be straight up, helpful, sincere. They don't want corporate dribble. They want YOU!
When you give them what you want and combine it with what they need, you've got something spectacular, even entertaining. You've got permission to converse freely with your prospects and customers, to help them with the things they need, to offer them the products and services you provide that make their life easier, better, more successful.
I can't tell you how to be you, how to be real. Only you can determine that. But I can tell you how to inject personality into your follow-ups. Here are a handful of suggestions:
* Use conversational language, not corporate speak
* Talk about what you like, what interests you, what annoys you.
* View your prospects and customers as friends.
* Use analogies that are interesting to you-chances are, their interesting to your prospects and customers.
* Read, learn and study...and then share your discoveries.
You can do it. Keep practicing. Remember, that while you're learning how to do secret #7, the other six secrets will drive tremendous results for your business.
Michael Bast
(480) 289-6838
michael.bast@infusionsoft.com
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