Did you know...the average adult spends up to 3 hours a day more on the Internet than they spend watching television. About 70% of the U.S. population regularly use the Internet. Over 1 billion people in the world are online. And, this is a vast chunk of your market! These are your customers! But only if you have a website that draws them in.
I'd be willing to bet you already have a website up and running. And, that's great! But, have you taken that website to the next level? Far too many companies throw a couple webpages together, put them online, and call it good. However, sites that only include basic information are not much better than having brochures.
Here are some ideas for making your website powerful:
- Include pictures and descriptions of your products (with a dynamic website, your visitors should be able to click through your products to find what they are
interested in)
- Display interesting facts and statistics
- Include high interest stories (celebrity or newsworthy stories will quickly draw readers to your site)
- Include customer testimonials
- Produce blogs, forums, or user communities
Most viewers will give you about ten seconds to decide if your site is worth visiting. If you have interesting content and graphics, they'll give you a little more time. However, if you haven't used your space on the Internet to capture and retain their attention, the next thing you know, the person is gone.
Your website should attract viewers, and ultimately provide you with additional leads.
Sincerely,
Clate Mask
CEO, Infusionsoft
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