How Do You Create And Monitor Profit Online

When I read online about internet marketing (even some of
what I write), I wonder if we haven't forgotten about
profit.

Internet marketing seems to be consumed with list building,
header and footer graphics, and Adsense revenue. But do any
of those fancy techniques and pretty schemes really mean
anything without profit?

I mean profit for the internet marketer. You see, beauty is
fine for the internet hobbyist, or the internet MySpacer,
but the internet marketer is in this for the money.

So how do you create and monitor profit online?

To create profit:

1) You must know your costs. Do you know what a visitor
costs you? Do you know what a subscriber costs you? Do you
know what a sale costs you? No matter how much money you
make on the sale, if you spend more than you earn, you are
not in profit, and, I daresay, unlikely to stay in internet
marketing for long, if you do not adjust.

2) You must know the exact value of every visitor,
subscriber, and long-term customer. You cannot understand
and calculate profit if you do not know your revenue, and
just like cost, that revenue must be calculated on a per
action basis, with the same metric as costs.

3) You must minimize spending and cost opportunities and
maximize revenue opportunities. You must eliminate losing
campaigns, and the only way to do that is to know where the
losses occur.

To monitor profit:

1 and only) You must track everything you do. You must
track every visitor, every subscriber, and every sale. You
must know the traffic origination, the initial conversion
opportunity, and the sales funnel position of every revenue
dollar.


Talk soon,
Jeff & Charles