Sunday, January 3, 2010

Know Where You are Going

There are many self-employed workers who have businesses
that own THEM. Think of the Mom & Pop stores that chew up
12 hours a day, 7 days a week for these people. They live
their whole lives behind a counter or stocking shelves,
while life passes them by. Some can afford a so-called
'two weak' vacation, but after it's over, it's back to the
daily grind. Can you picture yourself in the same
situation, if you keep going the way you are going now?

There is a difference between seeing and vision. Some
people can only see what's in front of them. They can't
envision a different picture of themselves, doing things in
a different way. Don't allow yourself to set up a business
that ends up owning YOU. Take the time to evaluate what you
are doing now, and how you can grow yourself out of working
for your business like just another employee. There may be
some nobility in the motto 'Everybody works here', but
nobody will care if you extract yourself from the daily
chores.

A regular review of your business will also help you to set
the next goal or create the next mission for you to
accomplish. Avoid becoming so comfortable with your current
model of doing business that if a shake-up occurs, you'll
find yourself without a plan or escape route. No business
is immune from outside forces that can abruptly change
things for the worse. If you're mentally prepared to set
new goals and are open to new ways to do business, your
mind will be better prepared to act quickly, in case of
emergency.

Whether you use automation, employees, outsourcing or
Virtual Assistants to take some (or all) of the workload
you presently do off your shoulders, prepare yourself for
giving up some control. Most entrepreneurs have a real
problem with letting go of the things they built
themselves. Guess what? The chores, duties and repetitive
work your business requires actually take away from your
ability to work ON your business. Don't fall into the trap
of letting the urgent crowd out the important. Delegate
work to people who are paid to deal with time-consuming
tasks that need to be done - just not by you.

You may also need to decide if 'drilling down' deeper into
your niche or drilling a new one altogether is the way to
go. Only you will be able to determine if what you are
doing is truly satisfying to you, as a long-term pursuit.
If you really love your niche, but can't see a way to
increase your business doing what you do now, get help.
Brainstorm with other people, even if they're not in your
line of work. There can be some surprising insights from
people who don't have your preconceived notions about how
to do what you do.

Solid financial and legal counseling can prevent problems
from cropping up, and minimize weaknesses and threats to
your business. You may have done everything on your own to
start your business, but as soon as you can afford it, get
your bookkeeping, taxes and legal exposure looked at by
professionals. Lawyers and accountants can be the key to
you taking your business to the next level. Not having them
on your team can mean real trouble, if you're doing
something wrong and don't know it.

Regular reviews of your business, away from the daily tasks
you may be doing, can give you a perspective on your
operation that may not occur to you while you're slaving
away. The time you spend looking at the big picture helps
relieve the eyestrain caused by staring at a computer
screen all day long, too!

Yours in profits,

Scot Standke - Founder
www.NicheAday.com

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