Hi Isyaias,
What do you get when two legends of direct response marketing "collide" publicly for the first time?
The answer can be found right here on the blog.
Just go there and you can listen to the first half of a nearly two-hour interview between Rich Schefren and Clayton, where they cover secrets like:
How to sell when you don't have bigger benefits than your competition ...
How to always set the right tone for your copy (hint: it's about matching the message) ...
Two things Rich has done to rapidly accelerate his own learning and moneymaking process ...
The BEST kind of person to show your copy to in order to gauge its quality (and the WORST kind of person to show your copy to!) ...
How to make a strong guarantee without getting more returns (hint: sometimes it's about looking at the source of your returns) ...
And much, much more!
There's absolutely no charge for this interview. And don't worry - it's not some kind of elaborate pitch for The Ultimate Desktop Copy Coach. I think the product is only mentioned one time for about thirty seconds at the very end of the call.
Other than that, it's pure moneymaking content.
So go to the blog right now and check it out.
Talk to you soon,
Wxxxx Mxxxxxx
