Welcome to The Week in Review.
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You can grab Tony's report at no charge, so go ahead and download it today.
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* * * THE WEEK IN REVIEW * * *
Monday 7/7/08: You only think you suck
Just wait till you see the promotion that arrived in Clayton's mailbox!
It's the worst sales letter Clayton has ever seen - a piece of certified direct mail doo-doo.
Can you beat the living daylights out of it? Absolutely.
In fact, Clayton wants YOU to give it a shot. Tell him why it fails so miserably and/or write your own version. If you write the critique or alternative copy he likes best, you'll get a nice prize.
Read more ...
Tuesday 7/8/08: The Anatomy of a Direct Mail Winner!
Combine the talents of superstar copywriter Carline Anglade-Cole and crackerjack designer Larry Owen, and what do you get?
A big winner, of course. Just look at their blockbuster bookalog, "The Shocking Truth about Chlorella."
Really ... I want you to look at it. If you didn't download it last week when Clayton gave you the link in his article, make sure you grab it now.
You're going to want to have it handy, because you're about to get a detailed, blow-by-blow account of the graphic design decisions made while creating this direct mail masterpiece - straight from Larry himself.
Read more ...
Wednesday 7/9/08: My Excellent Offline to Online Adventure ... and How So Many E-Commerce Sites are Blowing It ...
You drive people to your website ... and then force them to navigate to find the item you promised. Then, to add insult to injury, you leave them guessing about what they should order.
Well, maybe YOU don't do this, but I'll bet you know someone who does.
Daniel Levis has the solution to this problem - and it involves more than just taking your prospect to the right web page and telling them what to do.
Read Daniel's post and discover what you should be doing to build a win-win relationship with your prospects and ensure repeat business for years to come.
Read more ...
Thursday 7/10/08: Answers to Your Most Pressing Questions About Getting Bigger Winners More Often
If you've ever wondered how to be a better marketer ... how to get your envelopes opened ... if long copy is really better than short copy ... or why Clayton is publishing an e-zine in the first place ...
... You're in for a treat.
Today's post for The Best of The Total Package is an issue where Clayton responded to e-mails sent in by our readers. You'll discover answers to your most pressing questions - and have the chance to tell Clayton how he can help YOU in future issues.
Read more ...
Friday 7/11/08: The Big, Humungo Mistake Small Businesses Make ...
Since we've launched Clayton's new copywriting course - The Ultimate Desktop Copy Coach - you've been hearing a lot about the power of good sales copy.
And copy is king - no doubt about it. But Troy White has discovered two other things that you need to consider for your sales copy to have maximum success.
Read Troy's post and discover how to get the results you want with your next marketing campaign.
Read more ...
Wishing You Every Success,
Wendy "The Redhead" Makepeace
General Manager
THE TOTAL PACKAGE™
