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Last week you discovered the benefits of using webinars to sell to large groups of people. You learned the advantages of "face-to-face" selling could be yours without adding extra time, effort, and resources. Well today the 6 foolproof ways to guarantee YOUR webinar is a massive success will be revealed!
Secret #1- Build your webinar around a compelling topic. As horrible as this may sound, no one is interested in what you are selling... unless you give them a reason to be. Keep that in mind as you create a compelling, interesting title for your webinar!
Secret #2- Aim at the right market. You must decide who you want to talk to and then craft your message (before, during, and after the webinar) accordingly. If you try to be everything to everyone you won't be anything to anyone.
Secret #3- Invite as many people as you can...and keep inviting them. If you want to maximize attendance, it's not sufficient to invite people and then leave it at that. You have to follow up. So keep inviting them right up until the moment of the webinar.
Secret #4- Let your attendees guide your pitch with polling questions. You should know your product and sales process well enough to be able to talk confidently and knowledgeably about it, and answer questions that come up.
Secret #5- Build your customer relationships with non-sales specific webinars. In marketing it comes down to the relationship you have with your prospects and customers... and that's selling. It's selling yourself!
Secret #6- Deliver on your promise...and ask for the sale at the end of the webinar!
Sincerely,
Clate Mask
CEO, Infusionsoft
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