Marketing Lesson From The Las Vegas Street

Isyaias,

as you may or may not know last week I was in Vegas.
One thing I always look at on trips is marketing strategies.
One strategy that really sucks is the 'forced approach'.

For instance some people stand out on the Vegas strip all
day and hand out cards (to anyone that will take them)...
this is annoying and wasteful (not targeted).

A slightly better approach is the people who promote clubs
and bars... they hand out cards for discounts or free
entrances.

They approach you in a friendly way and immediately ask you
if you're interested in free passes to clubs or bars.

Still annoying after being approached several times...

Most don't understand marketing, but surprise surprise
the one that did (better than the rest) got us to pay a
small tip in exchange for free entrance to a dance club
called LAX.

Here's the lesson learned...

1. Target your audience and go after them only!
Ex. target young adults for dance clubs.

2. Don't hard sell, give them the benefits and approach
people in a friendly way.
Ex. the benefits were the money we would save and why we
should go to that specific dance club on that night.

3. Have a call to action.

Always ask for your desired action, this is marketing 101.


Thanks for reading,

Jeff Bode