Real Marketing Secret

Hi Isyaias,

The real 'secret' to marketing your business online is this:
there are no secrets. There are strategies, tactics, philosophies and
mindsets; but, there are no magic secrets.

There are, however, marketing facts:

1. Online commerce is driven by advertising and by your ability to make
yourself visible to your market

2. Advertising requires strategic effort and, most often, and investment
of money

3. You can and should advertise both online and off

4. Most of your business will come from repeat customers. You must capture
these customers onto a mailing list and remain in contact with them

5. Marketing breakthroughs are simply creativity in action. Keep searching
for new ways to reach your audience.

So much of what you may read online focuses on the mechanics of marketing.
Every day there is some new way to 'trick' the search engines, or a new
technology to 'wow' your visitors.

All of this is certainly educational but it is not the core of your marketing
strategy. Your growth will come through consistent action on the proven
fundamentals of marketing.

The fundamentals include careful search engine optimization, targeted use
of pay per click advertising, careful monitoring of your campaigns and a
fanatical devotion to communicating with your customers.

The great thing is that you learn these fundamentals as you go along.

You get better and better as you go. It's all step-by-step.

Do you want to know how the most successful marketers discover hidden gems?
Basically, they test and track everything. They test their web site copy.
They test the conversion rates on each of their keywords. They examine their
visitor's paths throughout the site.

This data is worth its weight in gold because it is specific to your business.
Sure, you could base your decisions on what others have discovered and what
their numbers say about the behavior of a market. These are generalities,
though. Those results represent their business as they've set it up, not yours.

When you test and track everything, you have the advantage of responding
immediately and precisely to the unique visitor behavior on your site.
You get to customize everything in order to lead people where you want them
to go.

In the process, you may discover something that works wonders for you that
you'd never read in an e-book from any of the 'gurus'. Then, you really do
have a marketing 'secret' - one that is all yours and actually works.

Take this to heart. No one knows your business better than you do. Absolute
'effortlessness' in anything in life is a myth.

Smart marketing, however, creates a livelihood.

To your success,
Mxxxx