Regis Philbin and Your Business

Q. What does Regis Philbin have to do or should he have to do with you and your business?

A. Effective (warm) Marketing.

You see, if you have ever watched the Live with Regis and Kelly (NBC), Regis does something like clock work that is so ingenious ... yet, is so marketing 101 (but undercover to most).

Turn the show on any weekday and within moments of his appearing he begins to warm up to the crowd with a story of what he did the night before, what happened to him and his wife, etc.

The audience eats this stuff up.

As the old (true) saying goes, ..."You enter their world, they will enter yours".

Tell a story, a true story about your self (in your next marketing piece)... if you notice most of the ones Regis shares are nothing spectacular (..."I ate a bagel last night and oh was it good, etc."), he just puts his passion into it.

Do what Regis does in your marketing campaigns, whether on or off line. ... you will not be disappointed.

Dave